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4 Feb 2021

Full-Time Director, Digital Product Management Power Gen – 2100006N

Cummins Inc – Posted by Cummins Inc Indianapolis, Indiana, United States

Job Description

Cummins is looking for a talented Director Digital Product Management to support the overall business unit strategies and objectives.


The ideal candidate will work with the BU segment leaders, account management teams, and OEMS to define and refine the product for a specific market.  Utilizing Design Thinking principles to develop customer led product plans.  Responsible for the total product roadmap sharing it broadly across the organization and future product opportunities to maximize business results. The ideal leader is results oriented driving towards overall business value and focused on leading indicators like acquisition, engagement, and churn. Working with business units and corporate teams to develop and implement go to market strategies that deliver results in the market.


In this role, you will make an impact in the following ways:

* Develop the long-term product strategy, forecast, and the annual operating plan

* Provide product line budget requirements into the business unit annual operating plan

* Direct the development of product introduction plans through Senior Product Managers and Product Managers

* Ensure that the marketing mix reflects current trends and business needs in support of product management

* Direct market research capabilities to ensure that product management has the tools to thoroughly understand Cummins’ target market and competitors. Defines and adopts, in the target market, a specific stance relative to the competition with the use of market research capabilities

* Ensure that the product branding strategy is implemented effectively and leads and supports internal and external communications in relations to the product range

* Drive improvements through ongoing customer satisfaction activities

* Ensure that appropriate resources, both people and tools, are available to successfully product launches

* Guide the development, implementation, and measurement of results of product promotions

* Represent the interests of product management with other functions and global locations to ensure global collaboration and maximum profitability of the product lines under management

* Coach and motivates Senior Product Managers and Product Managers; provides guidance and direction on problems and issues; delegates work assignments considering employee skills and development needs



Global perspective – Taking a broad view when approaching issues, using a global lens.


Strategic mindset – Seeing ahead to future possibilities and translating them into breakthrough strategies.


Business insight – Applying knowledge of business and the marketplace to advance the organization’s goals.


Customer focus – Building strong customer relationships and delivering customer-centric solutions. Resourcefulness – Securing and deploying resources effectively and efficiently.


Drives vision and purpose – Painting a compelling picture of the vision and strategy that motivates others to action.


Organizational savvy – Maneuvering comfortably through complex policy, process, and peoplerelated organizational dynamics.


Develops talent – Developing people to meet both their career goals and the organization’s goals.


Maximizing Profitability – Develops strategies that demonstrate the use of all marketing and sales levers (e.g. pricing strategies, promotions, volume based incentives, and value, feature, or benefit selling) to optimize profit.


Prioritizing Market Opportunities – Collaborates with business stakeholders to define criteria and framework for ranking and achieving consensus on market opportunities.


Storytelling – Develops and delivers a compelling narrative which resonates with a target audience and influences a decision or course of action.



* College, university, or equivalent degree in Marketing, Sales, or a related subject required

* MBA or equivalent degree highly preferred

* This position may require licensing for compliance with export controls or sanctions regulations

* Significant experience required including strategy, managerial, and budgetary experience. Broad business understanding required


How to Apply

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Job Categories: Equal Opportunities. Job Types: Full-Time.

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