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22 Feb 2023

Full-Time Director, Commercial Strategy, Canada Business Unit (BU)

JamiesonWellness – Posted by JamiesonWellness Toronto, Ontario, Canada

Job Description

Company Overview

At Jamieson Wellness, we are dedicated to improving the world’s health and wellness with our portfolio of innovative natural health brands. Established in 1922, Jamieson Vitamins is our heritage brand, available in over 50 countries and recognized as Canada’s #1 consumer health brand. We also market and manufacture a series of leading specialty supplements brands under the youtheory, Progressive, Smart Solutions, Iron Vegan, and Precision Brands. On top of our outstanding brand portfolio, Jamieson Wellness has been recognized as one of the top ten most reputable companies in Canada. For more information, please visit


Overall Responsibilities

Reporting to the Vice President, Marketing, Canada BU, the Director, Commercial Strategy, Canada BU is the bridge connecting cohesive sales and marketing plans and will be responsible for developing and implementing commercial strategies according to company goals and objectives aiming to accelerate growth.  This position will lead a team of Channel Strategy Managers (CSMs) and Category Development Managers (CDMs) through the development of best-in-class, data-driven customer execution of marketing plans to achieve channel-specific sales targets.  Working closely with brand leadership and sales leadership, the Director, Commercial Strategy, Canada BU will lead customer-specific marketing strategy development and recommendations to key customers, ensuring MAPS (Merchandising, Assortment/Distribution, Promotions, Shelving/Space) ladder up to brand strategies and lead to financial growth.


Specific Key Responsibilities & Duties


Commercial Leadership

  • Act as lead on the commercial planning process for Canada, engaging the Brand leads, Sales Directors, and Commercial Strategy team as key stakeholders in the process.
  • As part of the AOP (annual operating plan), ensure that sales execution is in line with brand priorities through the development, deployment and tracking of sales guidance in the form of channel MAPS.
  • Collaborate with the brand team to ensure that all selling materials are designed for effective retailer sell-in of AOP priorities and are deployed in line with retailer timelines.
  • Establish JWEL as a trusted category advisor across key retailers by harnessing insights through retailer POS and implementing category growth strategies, tactics and KPIs.
  • Act as a key stakeholder and advocate for effective retail execution in all internal planning processes including but not limited to the planning and execution of campaigns, new product introductions and shopper marketing programs.
  • Support the brand team in completing monthly, quarterly and annual business reviews through the tracking of channel level KPIs, providing retailer intelligence and interpreting the latest shopper data.
  • Provide a consolidated view of all channel level activity as a part of the IBP (forecasting and planning) process.
  • Ensure that retailer, shopper and consumer objectives are in alignment as part of the company’s commercial strategy and plan.
  • Play an active role as a member of the business vitality team, assessing the health of the JWEL P&L and making recommendations as needed.
  • Lead annual retailer discovery process and participate in join business planning, uncovering mutual areas of growth and partnership between JWEL and retail partners.
  • Ensure proper controls in place for spending.


Team Leadership

  • Provide strong leadership of the Canada Commercial Strategy team such that:
    • associates have annual objectives and development plans, in-line with the process and timelines provided by Global HR.
    • associates are inspired, engaged, empowered, and aligned with our strategy and they see their part in delivering it.
    • team achieves a “high performance team (HPT)” dynamic, driving for strong performance through quality feedback, continuous improvement mindset, and a passion to learn
    • Jamieson’s value-based culture is embedded into the team.
  • Ensure clear ways of working for the team such that everyone knows their role but also collaborates with the others on planning and execution to maximize knowledge and performance.
  • Coach and develop direct reports via regular one to one meetings on the day to day business.
  • Drive team accountability in all areas of Commercial Strategy.
  • Develop and uphold the company’s mission, vision, and values.


Key Performance Metrics

  • Net sales growth to budget for Canada BU.
  • MAPS KPIs across retail channels.
  • Brand equity growth within Canada for prioritized brands.
  • Portfolio market share growth within Canada.
  • Growth and development of direct reports.
  • Positive Canada BU and Marketing Department engagement scores.


Knowledge, Skills & Abilities Requirements

  • At least 7 years of progressive experience in a marketing or sales leadership roles.
  • Excellent understanding and familiarity with brand-building and brand management.
  • Demonstrated experience in implementing channel strategies in-line with brand priorities.
  • Deep understanding of trade spend dynamics
  • Ability to interpret and action insights from retailer POS, consumer, and shopper data.
  • Senior level key account management experience is strongly preferred.
  • Thorough understanding of retailer dynamics within all Canadian retail channels.
  • Experience building sales guidance / activation plans.
  • Understanding of commercial planning processes within a publicly traded CPG environment.
  • Demonstrated experience in negotiating mutually beneficial outcomes with major Canadian retailers.
  • Demonstrated proficiency in in-store marketing strategies, technologies, and solutions.
  • Relevant experience with influencing internal and external stakeholders in areas like strategy, plans, negotiations, and budget management.
  • Highly effective project management, prioritization, multi-tasking, and time management skills to ensure end to end execution is meeting deadlines and performance expectations.
  • Exceptional interpersonal, communication and relationship-building ability – must be able to foster and develop relationships with customers and internally at all levels of the organization.
  • Strong financial, quantitative, and analytical skills with the ability to develop strategy and financial management pertaining to implementing deals with customers.
  • Strong people management and development experience, with a successful track record of leading teams.
  • Previous experience setting up control mechanisms for spend and projects that are ultimately being owned and executed by others.
  • Prefer MBA or other advanced degree in an industry-appropriate field such as marketing, sales, or business administration.


Our Values
At Jamieson, our values are the guiding principles as to how we want to conduct ourselves and the behaviours we value as an organization.


We have 6 values that we expect all people to reflect in their everyday actions:


Teamwork: We collaborate towards common goals and objectives; We celebrate wins and learn from losses together; We appreciate and value each other’s contributions; We ensure our team goals trump individual or departmental interests.

Entrepreneurship: We foster creative, innovative, and empowered thinking at all levels; We are agile and Responsive to changes; We are consumer obsessed and data based; We demonstrate initiative and take calculated risks.

Achieving Results: We achieve stretch goals; We objectively use data to measure progress; We lead with a passion for winning; We demonstrate a bias for action; We show a consistent commitment to excellence and expect it from others.

Integrity: We do what we say; We do what is right even when it’s not easy; We demonstrate mutual respect and inspire trust; We seek and accept accountability; We take a quality approach in everything we do.

Transparency: We communicate openly, honestly, and directly; We encourage productive and respectful conflict to develop the best solutions; We provide and share information to enable sound decision making at all levels.

External Focus: We continually seek understanding of forces that affect our business, customers, consumers, government, technology, competition and suppliers; We proactively solicit the views of the outside world on how we’re doing and what to improve; We foster relations with outside influencers to gain proactive insight in the latest developments that could affect our business; We review and discuss necessary change regularly to incorporate it into our strategy.

How to Apply

How to Apply: All those interested in applying for this job may do so by submitting an application to Jamieson Human by the closing date noted above. All full-time employees who have been in their current position for six months are eligible to post for the said position. Previous work history will be considered in the final section. Jamieson Laboratories Ltd. is an Equal Opportunity Employer and welcomes and encourages applications from all interested and qualified candidates. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Jamieson Laboratories Ltd. will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform Jamieson Laboratories Ltd. Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: Not Disclosed.

Job expires in 63 days.

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