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11 Jul 2022

Full-Time Digital Strategist – WXYZ

PJRetty – Posted by PJRetty Southfield, Michigan, United States

Job Description


  • Provide guidance, participate in product training for designated products which include but are not limited to: Display/Video/Social, Targeted Network Display/Pre-roll, Facebook, AdWords, SEO, OTT/CTV solutions, email, and contesting.
  • Make 4 legged sales calls to consistently achieve digital market revenue goals by increasing digital campaigns with new and existing clients.
  • Provide campaign guidance to Account Executives; develop strategy, help create presentations, establish KPIs, provide pacing, assist in the close of the sale, provide optimization and upsell recommendations.
  • Conduct one-on-one meetings with account executives to review pacing, spending, etc..
  • Knowledge of competitive landscape and monitors market trends and industries to identify new opportunities.


  • Bachelor’s degree in related discipline or equivalent experience.
  • 3 – 5 years sales experience, closing business and managing clients.
  • Prefer experience in a sales leadership, advisory, or supervisory capacity.
  • Experience in creating and successfully executing multi-faceted digital campaigns.


  • Working knowledge of Google Analytics, AdWords, DFP, Facebook Audience Insights.
  • Strong analytical skills and data driven thinking.
  • Demonstrated record of success in a goal oriented, highly accountable sales environment.
  • Must have proven prospecting and closing capabilities.
  • Full understanding of entire digital portfolio of products.
  • Successfully sell designated digital products.
  • Ability to craft solutions quickly based on needs assessment.
  • Excellent presentation, public speaking, interpersonal and communication skills.
  • Ability to develop campaigns, communicate effectiveness and make recommendations that result in effective advertiser solutions.
  • The ability to read, analyze, and interpret sales demographics to develop creative sales solutions.
  • Ability to generate reports, business correspondence, and deliver internal and/or client-facing presentations.
  • Strong communication skills and the capability to effectively respond to questions from managers, colleagues and customers.
  • Must have the ability to calculate figures related to advertising rates, discounts, packages, ad sizes, commissions and mileage.
  • Proficient use of Microsoft Office (Excel, Word, Outlook), Google Sheets/Docs/Slides and other programs such as customer relations software (WideOrbit, AdBook).
  • Must have good organizational skills and ability to meet deadlines.
  • Valid driver’s license and good driving record required. In addition, proof of insurance and liability coverage may be required.

How to Apply

Job Types: Full-Time.

Job expires in 63 days.

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