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19 Aug 2021

Full-Time Digital Sales Manager

Pauline Retty/ Scrippa – Posted by PJRetty Southfield, Michigan, United States

Job Description

WXYZ-TV, the E.W. Scripps owned TV station in Detroit, Michigan is currently seeking a Digital Sales Manager to lead online advertising revenue initiatives for the station. We are looking for an enthusiastic manager with strong product knowledge, the ability to foster talent, and a proven history of sales success.

Responsible for driving online advertising revenue for the local media property. Works directly with sales to ensure that new business development, account retention and new product launch goals are achieved. This role will develop, recommend and execute actions to gain market share.

This role supports the digital sales plan of the local media property and develop strong partnerships with local TVs sales leadership; provide input to the digital and local leadership regarding market conditions, competition, and effectiveness of the digital sales plan; develop, recommend and execute actions to gain market share.


  • Act as the local digital product, process, and sales strategy expert in assigned region.
  • Directly accountable for the successful execution of each campaign, ensuring defined goals are achieved.
  • Effectively develop and execute local digital sales strategy and revenue plan within plan requirements and in alignment with the overall digital strategy and that of our local media property; develop effective relationships with local leadership.
  • Interpret and utilize market and advertiser research to develop sales solutions, marketing materials, and presentations.
  • Full P&L responsibility for digital revenue, including establishing and achieving monthly, quarterly, and annual sales goals for both integrated and digital account executives.
  • Responsible for making business decisions around the profitability of his/her sales organizations as well as specific sales proposals and offerings.
  • Work with the training department to ensure that each account executive is knowledgeable (or certified as appropriate) and equipped to sell the full array of products and services.
  • Guide the integrated and dedicated sales team and provide consistent sales training on specific areas of development for all representatives; develop team members consistent with the sales training, product knowledge, value proposition, competitive market intelligence, sales approach and goals of the organization.
  • Establish and monitor key pacing metrics and conduct frequent pipeline review to effectively forecast results.


  • Four-year business degree preferred.
  • A minimum of two to five years of sales management experience is required, preferably in an online advertising environment.
  • Leadership experience, with a proven track record of building and managing a team of Digital Media Professionals (account executives).


  • Excellent leadership skills and experience managing sales staff to achieve revenue goals and high performance.
  • Superior digital product knowledge, local market analytic and personal selling skills.
  • Excellent verbal and written communication skills.
  • Ability to share vision, gain buy-in, and build loyalty.
  • Performance oriented leader with sound ability to manage team to daily outcomes, and achieve goals through his/her team.
  • Ability to manage escalated difficult or emotional customer situations.
  • In depth knowledge to pull reports needed to ensure proper pacing of their team and the canvass.
  • Excellent organizational and analytical skills, including proficient PC skills in Microsoft Office applications.
  • Exceptional coaching skills.


  •  Extensive Scripps Sales Process training.
  •  A career path to grow your professional experiences.
  •   Full benefits; medical, dental and vision.
  •  Retirement savings plan with company match.

How to Apply

Job Types: Full-Time.

Job expires in 5 days.

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