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29 Apr 2022

Full-Time Digital Outreach Manager

People’s Action Institute – Posted by d.mcgee Remote

Job Description


People’s Action Institute (501c3), and sister organization People’s Action (501c4), are national progressive organizations supporting the mobilization and leadership of the grassroots in support of an agenda that reflects people over profits. People’s Action/Institute builds the power of poor and working people in rural, suburban, and urban areas to win change through issue campaigns and elections.


With offices in Washington, DC, and Chicago, IL and remote staff across the country, we support and advance state-based and national fights for progressive policies on the environment, decarceration, health care, economic security, housing, education, and more. Our member organizations, nearly 40 organizations across 30 states, improve lives by running local- and state-level issue and electoral campaigns, leading statewide tables, and collectively coming together to change national policy and politics.


People’s Action/ Institute has a track record of leadership in coordinating field mobilization and advocacy in advancing an array of issues at the local, state, and federal levels. Our member organizations have won important victories at the national, state, and local levels, including health insurance for millions and the reversal of health care laws that discriminate based on citizenship, stopping Wall Street banks from selling predatory payday loans to their customers, and historic legislation like the Community Reinvestment Act to victory and the creation of the Consumer Financial Protection Bureau.


For more information on PAI, please visit

The Opportunity

This is the dream job of someone who wants to be on the frontlines of strengthening the grassroots-led movement to win hearts and minds and turn people away from the politics of hate and towards greater investment in infrastructure, good jobs, clean water, and a Green New Deal. This is a chance for a motivated organizer to flex and hone their skills to drive the implementation of our national campaign strategy with community-based organizations across the United States. It’s also a chance to do the fundamentals of organizing, experimenting with ways to organize people using digital and texting tools at scale.

Overview of the Position

The primary function of the Digital Outreach Manager will be to work with the local leadership of our member organizations to set and execute People’s Action’s strategy in coordination with other People’s Action/Institute national staff.

What you will do:

  • Take the lead in building and supporting the Digital Organizing Cohort’s adoption and implementation of digital tools to organize: Digital organizing will not be about amplifying and promoting existing work, but it will be about assisting our member groups in organizing in this new terrain, looking for places online to recruit new prospects, develop remote ladders of engagement and leadership, and innovate collective action.
  • Build Leadership Training and Political Education Program: Work with Movement Politics cohort members to develop a leadership training and political education program designed to develop leaders who have the capacity to build powerful local organizations; run strong campaigns; build multiracial alliances; and develop a shared analysis and worldview around structural racism and inequality. Design curriculum to train Movement Politics candidates and staffers on how to incorporate digital organizing into their campaigns
  • Disrupt Disinformation and Rise of Authoritarianism: Support the development of new and innovative interventions to disrupt disinformation and the rise of authoritarianism, especially in rural communities. Support the development of an innovative and groundbreaking layered deep canvass experiment to test ways to use relational and digital organizing to combat disinformation.

The ideal Digital Outreach Manager should have the following experience and qualifications:

Required qualifications:

  • Strong commitment to racial, gender, and economic justice and their intersections, both inside and outside the organization
  • Ability to work with diverse people and organizations
  • Demonstrated ability to build strong relationships grounded in trust and shared self-interest
  • Demonstrated ability to lead a team and move people into action
  • Demonstrated ability to think and plan strategically
  • Ability to work effectively in an independent/remote setting
  • Effective communicator verbally, in writing and through active listening
  • Proven writing ability in a relevant/related setting and for different platforms (you know how to maximize those 140 characters!)
  • 3-5 years experience in 1-on-1 organizing in community, electoral, and/or union campaigns

Desired qualifications:

  • Experience leading organizing training. Skill-based, agitational deep leadership development, and political education.
  • Strong background in storytelling
  • Experience in using the tools of online organizing, including, but not limited to email, texting, social media, Zoom meetings, and webinars, to go beyond amplification and promotion to build authentic relationships, build base, and develop leadership remotely.
  • Experience planning and executing direct actions, ideally as part of an ongoing issue campaign. Experience applying the principles of direct action to online campaigns is a plus.
  • Experience in digital communications, digital marketing, communications, advocacy, journalism, organizing, or other relevant experience.
  • Experience with electoral organizing.
  • Experience working inside of or in partnership with community organizations.
  • Experience managing volunteers or staff, particularly remotely.
  • A strong understanding of online campaigns and methods of grassroots organizing is a plus.
  • Experience with graphic design, videography/video editing, or photography is a plus.
  • Experience with HTML or web development is a plus.

Compensation and Benefits:

Status: Full-time, Exempt, benefits-eligible

Salary Range: $60,000-65,000

Location & Travel: The Digital Outreach Manager will be a remote position. People’s Action has offices in Chicago, IL, and Washington, D.C.. Supervision and most communication will be over video conference. The manager needs to be able to travel within the U.S. once per month.

Reports to: Director of Strategic Initiatives

Benefits include: Health Insurance, Dental Insurance, Vision Insurance, Medical, and Dependent Care Flex Spending Account, 401(k) plan, Long-Term Disability Insurance, Life Insurance, 9 paid holidays plus the last two weeks of the year that include Christmas Eve/Christmas Day as well as, New Year’s Eve/New Year’s Day, and you accrue two weeks of vacation your first year of employment.

Commitment to Disability, Diversity, Equity, and Inclusion

People’s Action is an Equal Opportunity Employer; women, people of color, persons with disabilities, and LGBTQI people are strongly encouraged to apply.

Vaccination Transparency

Due to travel requirements and in person interactions during employment, candidates will be required to show proof of being fully vaccinated (Two Doses of either Moderna or Pfizer Vaccines or One Dose of J&J as well as all appropriate booster doses)  against COVID-19 before commencing employment. Reasonable accommodations will be considered on a case-by-case basis for exemptions to this requirement in accordance with applicable law.

Close date: May 8, 2022

No phone calls please

How to Apply

Please apply on our website!

Job Types: Full-Time.

Job expires in 22 days.

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