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28 Apr 2022

Full-Time Digital Marketing Specialist

American College of Education – Posted by aKhaliqi22 United States

Job Description

Who is American College of Education
Founded in 2005, American College of Education continues to be a leader in professional development through our online programs. The mission of ACE is to deliver high-quality, affordable and accessible online programs grounded in evidence-based content and relevant application. Our graduates are prepared to serve, lead and achieve personal and professional goals in diverse, evolving communities. As a socially conscious institution, we’re dedicated to making a positive impact and inspiring our students to do the same.

ACE is a premier organization that is continually recognized for its commitment to social responsibility. In 2016, ACE became a Certified B Corporation. As a socially conscious institution, we believe we have a responsibility to our students, alumni, employees, local communities, and society. We strive to make an impact in the world that goes well beyond our bottom line.

Who You Are
You are passionate about helping students achieve their educational goals. You thrive in a competitive and collaborative team environment. You are comfortable working remotely and have experience collaborating with others in a virtual environment. You possess a strong attention to detail.

As the Digital Marketing Specialist at ACE, you will play a critical role in telling the story of ACE through digital marketing initiatives. You will directly support student recruitment efforts, drive enrollment growth and create brand awareness.  You will have the opportunity to work on projects across the recruitment lifecycle and support the entire enrollment funnel through digital marketing initiatives.  You will work directly on campaigns while also helping to coordinate external efforts through our digital vendors.  This position supports our website marketing initiatives through conversion rate optimization strategies and helping to develop insights across channels including paid, organic and direct sources.

What We Look for in the Ideal Candidate

  • Demonstrates self-reliance by meeting/exceeding workflow needs.
  • Demonstrates positive attitude and motivation, concern for students, teamwork, and excellent time management skills.
  • Follows established processes as outlined by organization and leadership.
  • Completes assigned duties based on daily business needs and individual skill set.
  • Consistently produces a high volume of quality work.
  • Capable, and adapts as needed, to work under pressure and meet tight deadlines.
  • Proven ability to work independently with limited supervision and with other department personnel.
  • Must support and embrace the College’s B Corp mission to improve the people and communities we serve through our civic engagement initiatives.
  • Must have exceptional communication, organization, and time management skills.
  • Must be “self-motivated” as well as creative and efficient in proposing solutions to complex, time-critical problems.
  • Must be collaborative in driving decisions and a team-player.
  • Strong analytical and problem-solving skills with a high attention to detail.
  • Builds and maintains student satisfaction.
  • Recognizes and anticipates student needs.

Day to Day Responsibilities
In this role you will wear different hats, but your skills will be especially essential in the following areas:

  • Works closely with VP of Digital Marketing to translate department strategies into digital tactics and execution. This would involve search marketing, paid social media, display, and video (YouTube and Connected TV).
  • Coordinates with our digital marketing vendor(s) and be a liaison to the internal team in optimizing our brand awareness and digital marketing roadmap.
  • Collaborates with a cross-functional team to ideate marketing optimization opportunities, new channels to test, content to utilize in paid campaigns, and other cross-department opportunities.
  • Organizes and structures performance-related data from a variety of sources (paid media, social platforms, web analytics solutions, 3rd party data providers).
  • Monitors digital marketing trends from competitors within the higher education vertical.
  • Manages and reports on multiple marketing campaigns through online platforms.
  • Creates weekly and monthly reports on digital efforts and provides insights and recommendations to improve performance.
  • Analyzes digital traffic patterns, metrics, and KPIs to determine the effectiveness of campaigns, advertising and communication programs.
  • Identifies areas for conversion rate optimization and designs test experiments.
  • Supports the development of new and existing landing pages on the website.
  • Monitors and improves conversion rates through CRO best practices and strategies.
  • Injects brand identity and storytelling into the creation and development of new ads (copy, content), experiments, and landing pages.

Qualifications and Education Requirements

  • Bachelor’s degree in marketing, communications, public relations, or related field.
  • Solid understanding of digital marketing best practices, and their interplay with other marketing tactics; ability to define and translate strategy to execution in digital environments.
  • Experience across diverse digital channels, including paid social, paid search for brand awareness and direct response.
  • 2+ years of hands-on experience running paid social (LinkedIn, Facebook) and paid search (Google Ads platforms – Search, Display, YouTube).
  • Results-oriented and Data-driven, with an understanding for core KPIs for digital initiatives.
  • High level of proficiency in Microsoft Office Suite, including Outlook, Excel and PowerPoint

Our Commitment to Employees

Just as we strive to empower our students for success, we also aim to enrich the lives of our employees. For five years, ACE has received recognition as one of Indiana’s Best Places to Work, winning the #1 spot for medium-sized companies in 2020. As a virtual first organization, we celebrate diversity and are committed to creating a family-like inclusive work environment. For our full-time employees, we offer the following benefits:

  • Medical, dental, & vision Insurance
  • HSA and FSA options
  • Paid parental leave
  • Paid volunteer time
  • Tuition reimbursement & reduction programs
  • Generous PTO
  • 401k and employer match
  • Full-service wellness and EAP program
  • Employee recognition and awards programs
  • Employer paid life & AD&D insurance
  • Short-term disability
  • Employer paid long-term disability
  • And more…

Physical Demands
The physical demand described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to communicate with and receive communications from students and ACE employees in real time using online and other electronic media.

Diversity

At American College of Education, we believe that the best learning environment for students and staff is one in which we encounter viewpoints and experiences that are different, yet complementary to ours. This environment is fostered by the presence of persons with diverse backgrounds.  We recognize that acknowledging diversity is a necessary precondition, but sustained effort is necessary to ensure equity and greater inclusion.  Through strategic planning and initiatives, we seek to develop programs that promote equity and inclusion for everyone so that all members of ACE’s community can reach their full potential. To create and maintain a truly diverse, equitable and inclusive learning community, we strive to make all feel equally valued, and we uphold our Commitment to Freedom of Expression.  We may celebrate diversity, but we “live” inclusion.

Additional Notes

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.  Duties, responsibilities, and activities may change at any time with or without notice.

American College of Education seeks to attract and retain a diverse staff consistent with its diverse student body and surrounding communities. At this time we cannot consider candidates residing in Alaska, Washington D.C., Hawaii, Massachusetts, New Mexico, South Dakota, or Alabama.

ACE is an Equal Opportunity Employer.

How to Apply

Interested in applying? Use the following hyperlink - Digital Marketing Specialist

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: Education, Marketing, and Remote. Salaries: Not Disclosed.

Job expires in 20 days.

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