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11 Apr 2022

Full-Time Digital Marketing Specialist

ArcStone – Posted by soladayolsonmfc Minneapolis, Minnesota, United States

Job Description

Position Objective

You will be the project lead with our marketing partnership clients. You’re responsible for managing and executing marketing-driven projects/campaigns.

Role-based Competencies

ArcStone is looking for a digital marketing leader with great communication skills.

You would lead client meetings, interpret monthly reports, help set strategies, and oversee tasks as part of our team of experts.

We expect working knowledge of key digital marketing strategies and tactics. We understand that there will be areas you have more experience in than others. The primary areas of our practice are…

Digital Strategy — Research and create strategies that align with goals and objectives. Develop strategies involving content, SEO, social media, paid advertising, email, and other digital marketing efforts.

Content — Research and plan strategic content; write copy for the web — on-page, long-form, blogs, case studies, press releases, etc. All done with an eye to optimize the content using SEO and accessibility best practices.

Paid Advertising — Work with clients to determine paid advertising objectives, budgets, campaigns, conversions, and ad creative. Help create, update, and manage monthly campaigns.

Social Media Marketing — Collaborate on strategy, content production, and execution. Help manage paid social media ad creation.

Email Marketing — Research, write, and send monthly client emails.

Marketing Analytics — Understand Google Tag Manager, analytics and related reporting tools. Use them to report back to clients.

Design — Creating graphics and imagery for the web, social media, and content.

We want to learn about what you’re best at and build from there.

Skills

  • Broad-based digital marketing experience. We expect good competency in at least one or two of the above areas.
  • Excellent communications skills – written, oral, active listening, and visual communication.
  • Ability to interpret and communicate campaign results.

Cultural

  • Adept at navigating a fast-paced environment with many deadlines.
  • Willingness to learn and take on new challenges, be curious, and grow.
  • A bias toward wanting to help others achieve their goals.

Qualifications

  • Bachelor’s degree or relevant experience in a marketing-related field.
  • Digital marketing experience.
  • Agency experience (preferred).

Benefits

  • Remote-first environment with hybrid office “landing pad” in Uptown Minneapolis.
  • Competitive benefits — medical, vision, dental, and other offerings, plus PTO package (for FTE only).
  • 401k package.
  • Pregnancy and Parenting leave (for FTE only).
  • Diversity & Inclusivity group and initiatives.
  • Path for advancement.
  • Flexible and positive work environment.

Providing a diverse and inclusive workplace where we learn from each other is paramount to us at ArcStone. We welcome people of different backgrounds, experiences, talents, and perspectives. We are an equal opportunity employer and a fun place to work. See for yourself at https://www.arcstone.com/.

How to Apply

How to Apply Please send your cover letter with resume, plus a case study and/or writing or design samples (describe your role in each). Put these together in one PDF. Include your salary request in the email message. Send all materials to our retained search manager, heather@soladayolson.com. Label your subject line “Your Name, Digital Marketing Specialist > ArcStone.” In your letter, mention with which of the role-based competencies (listed above) you are most familiar. Also include the name of the last book you read and your favorite condiment. You will receive a response to your application from our search manager. If we’re interested in talking with you, you’ll meet virtually with our COO/Founder. Subsequent interviews may include a virtual group conversation with team members, and finally a virtual or in-person session with our CEO/Founder or your direct supervisor. We look forward to hearing from you!

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: advertising, brand, content, and Marketing. Salaries: Not Disclosed.

Job expires in 4 days.

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