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16 Sep 2020

Full-Time Digital Marketing Manager

Black Knight Financial Services – Posted by BKInc2018 Jacksonville, Florida, United States

Job Description

Black Knight is the premier provider of integrated technology, services, data and analytics that lenders and servicers look to first to help successfully manage the entire loan life cycle. Our deep understanding of regulatory and compliance issues complements the knowledge, technology and solutions we offer to help our clients achieve their business goals. Black Knight offers leading software systems; data and analytics offerings; and information solutions that facilitate and automate many of the business processes across the mortgage life cycle.

JOB FAMILY DESCRIPTION
Leads all digital marketing initiatives including Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media (organic and paid), eCommerce, email marketing, digital partnerships, channel marketing, and analytics for Black Knight products and services. Responsible for acquisition and retention programs to achieve sales, ROI, an d total contribution goals. Involved in operation and activities including direct marketing, email marketing, retention strategies, and new customer acquisition initiatives. Test, report, optimize and analyze channel performance to identify key levers and opportunities for improvements. Develop and execute the e-commerce strategy, including mobile app experience. Define the digital customer experience and align with brand tone and voice. Support development of content creation across digital channels. Manage budget and supervise digital media integration into sales and brand awareness initiatives. Understand current and emerging trends in digital marketing, mobile marketing, technology, and ecommerce. Define metrics and analyze campaign success, track, and forecast user growth and engagement. Work with sales to strategize and increase conversion rates. Ensures goals for digital marketing campaigns are met.

GENERAL DUTIES & RESPONSIBILITIES
* Designs and oversees all aspects of digital marketing including marketing contact database, email, SEO, SEM, social posting, and display advertising campaigns
* Instrument conversion points and optimize lead funnels
* Evaluates key performance indicators that affect web traffic, lead generation, conversion and target audiences
* Creates and implements plans to improve performance as needed; deliver cost-benefit analysis to influence future campaigns and optimize spend and results.
* Executes and evaluates digital campaigns to ensure they remain effective and deliver established goals
* Develops and monitors campaign budgets
* Works with Analytics Lead to prepare and deliver accurate reports on campaign performance
* Identifies latest trends and technologies that could have industry impacts and works with team to proactively respond, engage, etc.
* Works with team to brainstorm new and innovative growth strategies and trains team to implement
* Continues education/training to identify new strategies and tactics to maximize brand visibility
* Manages team to ensure goals are met and success on digital campaign initiatives is achieved
* Performs other related duties as required

EDUCATIONAL GUIDELINES
Bachelor’s degree in Marketing or relevant field; or the equivalent combination of education, training and work experience.

GENERAL KNOWLEDGE, SKILLS & ABILITIES
* Demonstrable experience leading and managing SEO/SEM, display advertising campaigns, managing marketing database, email and social media
* Proven working experience in a digital marketing
* Demonstrable, in-depth knowledge of various digital platforms, best practices and web analytics as marketing tools
* Highly creative with excellent analytical abilities and experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
* Outstanding verbal and written communication skills to technical and non-technical audiences of various levels within Black Knight or outside the organization (executives, regulators, clients, etc.)
* Excellent interpersonal and problem-solving skills with ability to recommend process improvements
* Up to date on the latest trends and technologies in digital marketing and measurement
* Experience with website performance management, search engine optimization, lead generation and email marketing
* Ability to work with colleagues at all levels to develop marketing goals and evaluate then elevate results
* Experience in optimizing landing pages and user funnels
* Experience with A/B and multivariate experiments
* Solid knowledge of web analytics tools (e.g. Google Analytics)
* Working knowledge of ad serving tools (e.g., DART, Atlas, Google Display Network)
* Experience in setting up and optimizing Google Ad Words campaigns
* Google certification is required or must be able to obtain certification within 12 months of hire date.
* Certification in fields related to digital marketing and website development / optimization preferred.
* Strong understanding of marketing automation and lead software
* Working knowledge of HTML, CSS, and JavaScript development and constraints

DIGITAL MARKETING MANAGER
Entry-level management role. May manage and mentor project leads and/or staff. Assists in establishing strategic plans and objectives for the department while ensuring the department meets its objectives. Works on simple to moderately-complex projects as a team member and periodically as a project leader. Develops budget and ensures objectives are met. Frequently interacts with executives, management, and clients.

Typically requires five (5) or more years of relevant work experience with up to one (1) year in a leadership role. Google certification is required or must be able to obtain certification within 6 months of hire date.

Black Knight is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, natio nal origin, disability, age, and protected veteran or military family status. Our employees’ diversity is our strength, and when we embrace our differences, it makes us better and brighter. Black Knight’s commitment to inclusion is at the core of who we are, and motivates us in how we do business each and every day.

How to Apply

Application URL: https://www.aplitrak.com/?adid=bWVnYW4uZ2l1ZmZvLjM1MTM0LjEwNTk0QGJsYWNra25pZ2h0ZmluLmFwbGl0cmFrLmNvbQ

Job Types: Full-Time.

Job expires in 36 days.

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