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31 Mar 2022

Full-Time Digital Executive Producer

Scripps – WSYM – Posted by PJRetty Lansing, Michigan, United States

Job Description

The Digital Executive Producer will handle planning, assigning, and prioritizing daily digital content and breaking news coverage. In this role you will also attend daily editorial meetings and lead digital discussions of news coverage. We want someone very skilled in monitoring scanners, phone calls, emails, social media, websites and other sources for story ideas and breaking news.

Please provide examples of your very best writing and digital content producing with your application.


  • Work with digital content producers and developers

  • Work in conjunction with news management to coordinate the daily news operations for websites and other digital platforms.

  • Daily monitor web analytics to assess user experience, site stickiness and engagement.  Address issues and evolve the site’s tactical execution plan to grow web page views and unique visitors.

  • Produce the sites’ content to optimize the user experience by being attentive to live web metrics and user experience best practices.

  • Enhance the news content with outside links, maps and slideshows.

  • Work with news management to set up processes and systems for the migration of multi-media content to new media platforms, including video, audio, still photos and graphics.

  • Plan the online coverage of major news events, breaking news and severe weather to ensure high quality consistent community coverage online.

  • Conceive of and supervise the build of special sections and site features to enhance coverage and increase user engagement.

  • With the editorial direction of the Director, Digital and/or News Director, responsible for the management of user-generated content on the sites.

  • Responsible for content plans for niche sites, sales-oriented micro sites and any other business.  Work closely with other station departments, including sales and marketing, as needed on site and station initiatives that require content integration.

  • Perform other duties as needed and directed.


  • BS/BA in related discipline or related experience preferred.

  • 2-years experience producing, managing and showcasing online content preferred.

  • Experience with Content Management Systems, HTML, Audio Editing, Image Editing, CSS and Social Networking preferred.


  • Must demonstrate good journalism and writing skills (including AP style) as well as an understanding of current events.

  • Must understand basic journalism legal principles.

  • Must be able to multitask, meet deadlines and work under pressure.

  • Experience working in a dynamic, fast-paced newsroom environment strongly preferred.

  • People and project leadership/management experience strongly preferred.

  • Working knowledge of online content-management systems required.

  • Experience working with online metrics and analytics preferred.

  • Working knowledge of web-design tools.

  • A moderate level of mobility is required in expediting work flow processes and procedures.

  • Must be physically able to sit at a work station and maintain productivity for upwards of eight (8) hours on occasion.

  • A relatively high degree of mental acuity and social skills are necessary to successfully interact with coworkers, newsroom supervisors, and the general public, often under time-sensitive conditions.

How to Apply

Job Types: Full-Time.

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