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16 Aug 2022

Full-Time Digital Communications Manager

San Diego Natural History Museum – Posted by San Diego, California, United States

Job Description

Love nature—and getting people excited about it? Then you’re going to love The Nat.

The San Diego Natural History Museum is seeking a Digital Communications Manager that will engage audiences in The Nat’s programs and mission. This position is a critical role in the Communications & Marketing Department, which works to elevate reputation, build advocacy, and support participation, visitation, and fundraising efforts for The Nat.

Working in close collaboration with the Senior Director of Communications and colleagues across the organization, the Digital Communications Manager will cultivate and build the organization’s digital community and drive engagement with current and prospective supporters, program participants, visitors, and cultural influencers.

Part data nerd, part writer/content developer, part project manager, the ideal candidate is highly creative and able to cultivate a distinctive brand voice, while also having a strong grasp of analytics and audience development.

Your Day-to-Day Work

In this role, you will manage and execute our content strategy across all digital platforms (website, newsletters, social media channels), oversee our digital advertising program, and develop marketing campaigns around museum programs. You’ll use analytics to support strategy, oversee community management, and stay up to date with best practices and trends.

Primary Responsibilities
  • Conceive and create content that speaks to multiple audiences across various communications channels (website, newsletters, blog, social media)
  • Manage platforms, including but not limited to, Facebook, Instagram, Twitter, LinkedIn, and YouTube
  • Manage user communities and concerns
  • Oversee digital advertising program, including paid search and Google Grant program
  • Interpret analytics and set performance benchmarks
  • Keep abreast of current events as well as trends and advances in digital media
  • Train museum teams and partners in best practices, and present trend reports and research to management
  • Serve as one of the primary editors for all museum communications
  • Develop marketing plans and timelines for select museum initiatives and programs
  • Support PR and marketing programs, working with influencers, bloggers, community partners, and traditional media as needed
What You Bring

You’ll have the ability to toggle between big-picture strategy and day-to-day content needs on a regular basis. You’ll be able to support the needs of other departments and programs while moving your own goals forward. You’ll be a data fiend and digital strategist with strong writing and creative chops, or an innovative content developer with a robust understanding of analytics, marketing funnels, and conversions. Yes, we are looking for that elusive species: someone who can do it all.

  • Strong writer with a mastery of AP Style who can create and execute a full editorial strategy
  • Experience in content management across platforms and formats (including photo/video)
  • High integrity and adherence to brand guidelines
  • Demonstrated management of social media advertising and expertise with Meta Ads Manager and Meta for Business
  • Experience in community management and crisis communications; ability to engage a unique and diverse community and its concerns
  • Excellent interpersonal skills; able to take feedback and manage up
  • Sensitive to the speed required for social and digital content, with a healthy respect for deadlines
  • Experience with content management systems, email marketing programs (MailChimp or similar), and social media scheduling platforms (Hootsuite or similar)
  • 3-5 years of experience in a digital marketing or communications position, or equivalent combination of education and training
  • Bachelor’s degree preferred; Google Ads and/or Google Analytics certification a plus
  • Bilingual (Spanish) a plus

The Digital Communications Manager will report to the Senior Director of Communications, collaborate closely with the Science Communications Manager, and partner with many internal departments, including Education and Engagement, Development, Volunteers, and Visitor Services.

In compliance with the San Diego Natural History Museum’s mandatory vaccination policy, the Museum requires proof of full vaccination against COVID-19 as a condition of employment. Accommodations based on medical and religious exemptions will be considered.

This is a full-time, non-exempt position with benefits such as health insurance, vacation, 15 paid holidays, free admission into all of Balboa Park’s museums, and more.

Salary is $26/hour ($54,080 annually).

A little more about us.

The San Diego Natural History Museum (The Nat) was founded by amateur naturalists in 1874 and has played a major role in the conversation of our region. Having recently completed a strategic roadmap, The Nat is looking forward to an exciting new era as it approaches its 150th anniversary, focused on innovative audience engagement and an increased role in conservation.

How to Apply

Applicants should send a resume, cover letter, and 2-3 work samples that highlight relevant skills to

Job Types: Full-Time. Salaries: 40,000 - 60,000.


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