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27 Apr 2022

Full-Time Digital Communications Manager

Trupanion – Posted by dan@trupanion Seattle, Washington, United States

Job Description



Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help the pets we all love receive the veterinary care they need. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.

Join our pet-loving team:

The Digital Communications team at Trupanion is dedicated to creating engaging and nurturing digital experiences for pet owners that help educate, inform, and ultimately lead to new enrolled pets. As a Digital Communications Manager, you’ll be responsible for implementing and optimizing email and text communications that engage, educate, and help pet owners make an informed decision to enroll their pets.

We are looking for a dedicated marketer who has a bias for action and the drive to get stuff done, as well as a mentality that can deliver both creativity and data-based decision making.

Candidates for this position have the option to work remotely from anywhere in the US, or out of our Seattle office, depending on their preference.

Key Responsibilities Include:

As a member of the Digital Communications team, you’ll have the opportunity to make an immediate impact on the rapid growth of our company. You will be responsible for building, executing, and optimizing email and text campaigns, from defining audience segmentation, or content design and layout, to deploying large-volume campaigns according to best practices. You will also work with marketing collaborators to test, optimize, and continuously improve both the process and results of email & text marketing for prospective new members. You will work with a team of marketers delivering an exceptional experience and strong results for our business, in a high-performing environment.

Your responsibilities include:

  • Partner with the broader Marketing team and IT collaborators to launch, maintain and evolve triggered and transactional email & text programs.
  • Translate business goals into accurate campaign requirements and plans, including coding emails and SMS/MMS, building segmentation & targeting logic, setting up automations, identifying dynamic content requirements, and driving continuous improvements within the Adobe Marketo platform.
  • Look for ways to optimize campaign strategies with A/B testing in order to enhance conversion potential.
  • Prioritize projects based on return on investment and present ideas to the Digital Communications Manager and other collaborators.
  • Provide thorough quality assurance of emails and texts pre-delivery, across mobile and desktop variants, and use best practices for email delivery.
  • Provide reporting on campaign & program performance as well as insights and recommendations.
  • Leverage segmentation, and behavioral targeting to enhance engagement and next best actions.
  • Identifying data needs and requirements for evolving personalization and dynamic content across a rapidly growing brand family.


Please include a cover letter with your application.

Education, Registration & Certification:

  • Marketo Certified Expert preferred.


  • 2+ years of Marketo experience building and optimizing campaigns required.
  • Prior experience with Twilio or other enterprise-level messaging services.
  • Excellent responsive email coding knowledge (HTML, CSS).
  • Ability to work independently and lead multiple projects under tight deadlines.
  • Familiarity with project management software such as Workfront, Wrike, or JIRA.
  • Experience working on multivariate or multiregional campaigns.
  • SQL knowledge is a plus.

You’ll be successful if you can:

  • Use data to make decisions and drive performance
  • Leverage experience to drive innovation
  • Thrive in a fast paced environment and adapt quickly to change
  • Keep an eye on the details

Benefits and Perks:

  • Bonus opportunities
  • Full medical, dental, and vision benefits at no cost to the employee
  • Four weeks paid time off and 9 paid float holidays (you can decide which days are most important to you!)
  • Five-week sabbatical after five years of employment
  • Restricted Stock Units
  • Open, casual, pet-friendly, and fun office environment
  • Free medical health insurance for your pet (1 dog or cat)
  • Paid time off to volunteer at nonprofit organizations
  • Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.

About Trupanion:

We’re all about helping pets. We promote a cohesive and nimble team environment, and we hire, develop and promote team members. We trust each other. We are transparent and honest. We care about one another and want to see our team members succeed, personally and professionally. We strive to promote from within and reduce bureaucracy to allow creative thinking. We’re focused on providing continuous training and support to all team members to encourage long-term happiness and success.

Take a look inside our office and see for yourself:

We’re more than insurance – we’re a tech company too! Learn more about how you can use Trupanion to pay your vet directly here:

Trupanion Team DNA:

At Trupanion, we achieve great things together when we are:

  • Caring: We are kind to each other and assume positive intent.
  • Collaborative: We work together to achieve company goals (we not me).
  • Courageous: We are determined, take risks, and make bold moves.
  • Curious: We seek new information to continually better ourselves and our work.
  • Honest: We believe candid communication leads to successful teamwork.
  • Inclusive: We welcome and value all people and perspectives.
  • Nimble: We readily adapt and evolve in pursuit of progress and innovation.

For more information about Trupanion, visit

Trupanion is an equal opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodations.

How to Apply

Please apply to this link:

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: We are always looking for new talent. Salaries: Not Disclosed.

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