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24 May 2021

Full-Time Digital Communications and Marketing Director

translifeline – Posted by translifeline Anywhere

Job Description

Title: Digital Communications and Marketing Director
Reports to: Director of Advancement
Pay: $68K – $76.8K based on completion experience and location.
Benefits: 6 weeks annually of paid vacation, 99% employer-paid health-care premiums, paid family and medical leave, and family support grants for employees with dependents.
Location: Remote, but an option for office if local to SF Bay area
Organization Description
Trans Lifeline connects trans people to the community, resources, and support they need to survive and thrive–building a resilient trans community through trans-led direct services. Trans Lifeline’s Hotline provides peer support and crisis support. Our Microgrants program provides low-barrier grants to trans people in need of legal name changes and updated government IDs, HRT, as well as funds for trans people who are incarcerated. By providing care and financial redistribution, Trans Lifeline identifies the trans community’s most pressing needs and brings that expertise to broader gender and racial justice movements.
Digital Communications and Marketing Director
The Digital Communications and Marketing Director manages Trans Lifeline’s complete digital asset and campaigns portfolio. This position supervises the Community Specialist (FT) and Design Manager (PT) and works alongside the Director of Public Relations to create and manage an annual comprehensive communications plan. This position upholds Trans Lifeline’s organizational culture and practices, grounded in impact, sustainability, and equity. Core responsibilities include:
– Overseeing the design of distinct organic & paid strategies to grow and segment our followings on Facebook, Instagram, Twitter, email list growth, and website traffic – with a particular focus on BIPOC trans communities
– Manage editorial strategy and calendar for website and email content, including blog
– Managing and working collaboratively across the organization to ensure communications support programmatic & campaign goals and messaging.
– Support the design and launch of Trans Lifeline’s first digital advocacy campaigns including campaigns and partner campaigns
– Develop clear departmental processes, systems creation, and materials organization
Email (20%)
– Create and maintain email/newsletter editorial calendars
– Work with appropriate departments to draft and edit email communications including fundraising appeals
– Develop, implement, and maintain email list acquisition strategy and audience segmentation systems; scheduled list cleanup and deliverability optimization
– Ensure branding standardizations and access for monolingual Spanish speakers
Website (25%)
– Work with Director of Public Relations and web developer to oversee and develop website content, updates, backups, technical troubleshooting, layout, and copy/functionality/translation checks
– Manage design and copy needs, including translation of website content, executed out by Design Manager and Community Specialist
– Work across organization and partners to source, edit, and create promotion plans for regular blog and Medium posts
– Oversee website analytics and create a strategy for increased traffic, including targeted content and pathways for key audiences
– Maintain and update Resource Database
Social Strategy (20%)
– Determine top-line messages and goals for social media growth amongst key audiences, with a specific focus on BIPOC trans communities
– Design and evaluate organic and paid social strategies and campaigns for Facebook, Instagram,  Twitter, TikTok, and YouTube for Community Specialist to implement
– Oversee the maintenance sourcing and posting systems, content calendars, and timelines for design and socials that respond to programmatic, advocacy, and development needs
– Collaborate on production and marketing of digital assets such as video, animation, and audio, managing contractors
– Oversee evaluation and reporting of analytics, metrics, to ensure key goals are met
Supervision (20%)
– Set clear goals and benchmarks for the work plans of Community Specialist and Design Manager in accordance with job descriptions
– Provide coaching, professional support, accountability, and evaluation to direct reports
– Conduct weekly 1:1 meetings with direct reports including supervision of work plans, and providing constructive feedback
Cross-Program Coordination and Participation in Equity Work (10%)
– Create regular check-ins and workflows for programmatic input on all areas of communications alongside the Director of Public Relations and Director of Advancement
– Actively participate in organizational equity work
Professional Development (5%)
– Actively seek and participate in 1:1 coaching and/or regular coursework to continue developing digital communication and/or management skills
Required Qualifications:
– Strong writing, communication, and listening skills
– 5+ years of professional experience in digital communications and/or digital campaigning with expanding responsibilities
– 3+ years overseeing content management systems and social media accounts on at least two of Facebook, Instagram, and Twitter
– 3+ years of creating content and digital ad buys
-1+ year of digital campaign management including familiarity with digital petitions, campaign planning, and escalation strategy
– 1+ years of experience supervising staff positions
– Thorough understanding of channel-specific measurements to provide insights for optimization of the following channels: SEO, paid search, display, email, and social marketing.
– Project management skills – ability to methodically break down a project into logical steps, determine key milestones and deliverables, and drive toward deadlines in an organized and thorough manner.
– Ability to work independently, use good judgment, resourcefulness, and initiative; develop systems; work through ambiguity; respond to multiple demands; direct others
– Ability to maintain highly sensitive and confidential information
– Willing to travel 1 -3 times a year, when it is safe to do so
– Experience contributing to trans liberation and justice work at the intersections of race, class, ability, and age
Preferred Qualifications
– 1+ years experience with Sprout Social
– 1+ years of MailChimp Experience or experience overseeing
– Fluent in Spanish
More about the job:
This full-time position will work remotely, with the option for an office if local to the SF Bay area. Compensation for this position is dependent on Trans Lifeline’s salary structure. Our salary structure takes into account location-dependent living wages, market wages for similar positions, prior professional, educational, and non-professional life experience, and a promise to not have our highest-paid staff make more than 2.6x our lowest-paid employee. The complete range is $68,000 to $76,800. We estimate a qualified candidate will earn $70,000 – $75,000. The final offer will be based on the completion of a prior experience evaluation that all Trans Lifeline staff complete. Our offers are not negotiable as part of our efforts to maintain a transparent salary structure and ensure just and equitable compensation across the organization. Trans Lifeline is an equal opportunity employer. Transgender, gender non-conforming, and intersex people, people of color, people with disabilities, immigrants, and formerly incarcerated people are strongly encouraged to apply.
It is the policy of Trans Lifeline not to discriminate in the employment of staff, or in the selection of volunteers, on the basis of race, creed, religion, color, national origin, citizenship, gender, age, disability, marital status, sexual orientation, veteran status, financial status or HIV status. Trans Lifeline works affirmatively to build a staff and board that includes people of many different races, classes, genders, physical and mental abilities, ages, and sexual orientations.
We are here for the entire community of people who identify as trans. We find and celebrate the diversity within our community in our callers, volunteers, and staff. When applying, please answer the questions as thoroughly as possible to help us learn the most about you and your involvement in the community. In the ‘full name’ section, you should enter the name you use (you do not need to enter your birth and/or legal name).

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Job Categories: LGBT. Job Types: Full-Time. Salaries: 60,000 - 80,000.


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