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15 Jun 2022

Full-Time Demand Generation Specialist

iUNU – Posted by bwright@iunu.com Seattle, Washington, United States

Job Description

IUNU is an agriculture technology company that leverages computer vision to make indoor farming more efficient, autonomous, and scalable. Indoor farming has the potential to promote better nutrition in the population, increase biodiversity and food security, and slow climate change. By solving immediate problems for farmers and mitigating the industry’s labor shortage with our products, the IUNU team is reinventing the greenhouse industry and food supply chain. Join us to help build our lead generation engine from the ground up.

If you’re fired up about the future of agriculture and about building new categories for new markets, we want to meet you! This role will report to the Chief Marketing Officer.

As part of this role, you will:

  • Design and execute email marketing campaigns to target accounts
  • Track and optimize lead generation and lead nurturing programs
  • Manage social media strategy and content
  • Draft and publish content (blog posts, industry guest posts, press releases, case studies)
  • Conduct market research to better identify and understand competitors
  • Track, report, and analyze program performance and make recommendations for further improvement
  • Manage in-person and virtual event calendar and manage the pre-show, at-show, and post-show activities
  • Manage and improve our SEO and SEM
  • Manage and optimize website performance and conversion opportunities
  • Collaborate with colleagues to own the development and distribution of compelling sales collateral and product marketing materials

Your experience:

  • 2+ years marketing experience, preferably at a VC-backed tech startup
  • Experience with Salesforce, Mailchimp, and Zapier
  • Demonstrated success running and reporting on marketing programs
  • Analytical with a focus on using data to drive decision making
  • Good communication skills (written and verbal)
  • Understand lead generation metrics including CTR, impressions, conversions, etc. related to digital marketing campaigns
  • Ability to work effectively in a fast-paced environment; flexibility to handle multiple priorities while maintaining a high level of professionalism and responsiveness
  • Ability to travel up to 20% of the time

Benefits:

  • Competitive salary + equity
  • Unlimited PTO
  • Medical/dental/vision
  • 401k
  • Opportunities to visit farms and work with some of the most advanced farming operations in the world
  • Flexible work-from-home and flexible hours

Diversity
We want you to grow with us! Regardless of what kind of background you bring with you, we encourage you to apply if this is a role that interests and excites you. At IUNU, we’re committed to doing our very best to cultivate an inclusive environment. We want you to feel comfortable bringing your whole self to work with you! Diversity is important to us, so all applicants will be considered without regard to sex, gender identity, gender expression, sexual orientation, race, color, religion, national origin, disability, medical condition, Veteran status, age, or any other characteristic protected by applicable law.

iUNU is an Equal Opportunity Employer.

How to Apply

To apply for this opportunity, visit iUNU's career page: Jobs at IUNU  

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: #demandgeneration, #emailcampaign, Agriculture, mailchimp, Marketing, and salesforce. Salaries: 60,000 - 80,000.

Job expires in 80 days.

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