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13 Apr 2022

Full-Time Customer Research & Analytics Manager (#22-63592)

San Diego Gas & Electric – Posted by ktrautmann San Diego, California, United States

Job Description

SDG&E is an innovative San Diego-based energy company that provides clean, safe and reliable energy to better the lives of the people it serves in San Diego and southern Orange counties. The company is committed to creating a sustainable future by providing its electricity from renewable sources; modernizing natural gas pipelines; accelerating the adoption of electric vehicles; supporting numerous non-profit partners; and, investing in innovative technologies to ensure the reliable operation of the region’s infrastructure for generations to come. SDG&E is a subsidiary of Sempra Energy (NYSE: SRE).

Our highly trained and responsive employees with their diverse skills, talents and ideas are the reason we can deliver on our commitment and are building America’s best energy company. They are also the reason why we have been recognized with the industry’s most coveted awards. Our employees undertake challenging work, and receive highly competitive compensation and benefits. As one of the region’s largest employers, we’re always searching for talented and bright people to join our team. After all, it takes the best to build the best. Learn more about benefits HERE.

Diversity and inclusion are core values of SDG&E. Empowering our employees to be their whole selves at work is our competitive advantage. This is where new ideas come from and meaningful collaboration gets an authentic start. By bringing together people with different perspectives, diverse backgrounds and real commitment to their own individuality, we have built a stronger business. Learn more about our commitment to diversity and inclusion HERE.

For more information, visit or connect with SDG&E on Twitter (@SDGE), Instagram (@SDGE) and Facebook.


Primary Purpose:

Drives customer insights and analytics direction for the business. Acts as the key voice of the customer strategist for senior leadership. Directs the development of customer insights stemming from primary/secondary research and data analytics, in support of SDG&E business strategies and goals.  Provides insight based strategic guidance on behalf of the enterprise to officers and other decision makers.


May be required to act as one of the department rotating representatives to the Emergency Operations Center, upon activation.


Duties and Responsibilities:

  • Provides counsel and brings the voice of the customer to the organization and officers in order to shape customer focused decision making across various aspects of the operations. Directs and develops methods to best understand customer behavior and opinion; leads all phases and aspects of the customer analytics/research process, including presentation of insights to management and internal decision makers. Advises stakeholders on appropriate outreach channels and delivery of customer offerings by providing insight to help SDG&E deliver targeted integrated offers.
  • Works closely with other marketing, communication, strategy, and operational managers to ensure close collaboration on addressing strategic needs and initiatives. Partners with internal client organizations to integrate customer analytics and research into key initiatives, projects, and programs to ensure the optimum business decision/solution is achieved.  Establishes close partnerships with client organizations, identifies issues that impact the business, and provides valuable support by way of customer-based insights.
  • Directs and develops the team to uncover key unmet customer needs, trends, and patterns in data to enhance current and new product and service offerings.  Provides team with opportunities for growth and coaching to aid in achieving personal career goals.  Cultivates knowledge sharing environment to best meet client needs and support professional growth.
  • Serves as the key decision maker in the development of new, innovative, improved and/or more cost-effective research and analytics tools, methods, and process, including predictive analytics. Governs data quality and for the Marketing & Communications Department ensures data security/privacy policies are adhered to.
  • Has frequent contact with outside consultants, other utilities, and regulatory agencies.
  • Performs other duties as assigned (no more than 5% of duties).



Required Qualifications: 

  • Bachelor’s Degree in business administration field, marketing, social science, statistics, or a quantitative field of study.
  • Advanced degree or equivalent experience.
  • 8 years of experience in a field focused on customer insights, such as marketing research or customer analytics.
  • 3 years related supervisory and/or lead experience.
  • Demonstrated ability to provide strategic counsel to leadership.
  • A strong team builder who sets clear goals, provides effective direction, personal learning and coaching.
  • Ability to uncover unmet needs with customer insights and lead data quality governance.
  • Excellent analytical skills.
  • Expert knowledge and skill with translating data into insights.
  • Demonstrated ability to think strategically.
  • Turn consumer behavior data into effective strategies and drive results.
  • Exceptional problem-solving abilities and experience synthesizing disparate and sometimes contradictory data.
  • Ability to identify and draw on leading-edge tools and techniques to develop creative approaches and new insights to client issues.
  • Excellent relationship management skills, including partnering and consulting.
  • Demonstrated verbal and written communication skills, including negotiation, presentation, and influence.
  • Demonstrated ability to operate in a complex, rapidly changing environment.
  • Capable of handling multiple key projects simultaneously while adhering to quality standards, tight schedules and budgets.
  • Ability to work independently while directing work of others.
  • Committed to excellence and timely results.
  • Must be able to work well under pressure.
  • Quick learner and detail oriented.

Preferred Qualifications: 

  • 10+ years’ experience in a field focused on customer insights, such as marketing research or customer analytics preferred.
  • 5+ years’ demonstrated experience leading and developing other professionals preferred.


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

How to Apply


Job Types: Full-Time.

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