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16 Nov 2020

Full-Time CRM Marketing Executive

HearstUK – Posted by HearstUK Anywhere

Job Description

JOB TITLE: CRM Marketing Executive

DEPARTMENT: Marketing

INTRO
At Hearst UK, there’s always more to the story. Join us as our CRM Marketing Executive to start the next chapter in your career.

We’re the UK’s leading premium publisher, and the people behind iconic media brands such as Cosmopolitan, Esquire, Elle, Harper’s Bazaar and Country Living. We’ve created a working environment that encourages everyone to pull together. We never stop looking for brave new ideas. We’ll always try to develop and improve, we trust each other to do our best, and we have fun as we build on our heritage to make history.

The consumer marketing team are responsible for maximising the profitability of the circulation business whilst increasingly focusing on diversifying our consumer revenue streams. This includes all aspects from pricing, acquisition marketing, e-commerce and retention, as well as developing our digital routes.

 

ABOUT THE ROLE
The CRM Marketing Executive will support the team on driving lead generation, converting our unknown audiences to known audiences and enriching our existing known but non-marketable audiences across the Hearst database.

As the CRM Marketing Executive you will be heavily involved in the execution and analysis for all activity to grow the Hearst permissioned audience.  Responsible for the set up in driving data into the Hearst database through various channel sources, using an array of campaign tactics.

  • Responsible for the set-up of all data capture Selligent forms for all data growth activity looking for efficiencies to reduce set up time.
  • Works closely with the data team ensuring all existing and new data sources are fed into the database and all feeds are automated.
  • Support the senior manager on the day to day running of the Hearst data growth plan and specific data acquisition plans to support each Hearst product and service – subscriptions, beauty boxes, events, holidays – measuring costs per leads and newsletter and marketable leads.
  • Work with the CRM team to understand the most responsive channel sources and campaign tactics that drive engagement and conversions.
  • Ensures all data capture forms and permission statements are streamlined across the business. Ensure end to end lead gen journey is optimised from data capture, to confirmation and welcome triggers.
  • Work on setting up and optimising all new lead gen trigger comms, ensuring all new leads receive a personalised and tailored trigger email, upselling where relevant and possible.
  • Work with the CRM team to ensure all new leads are exposed to all relevant brand extensions and upsold Hearst products.

 

ABOUT YOU

  • You will have ESP / CRM platform experience ie. Selligent or other
  • A background in marketing and data
  • You will ideally have experience with data growth / lead generation
  • Basic HTML and SQL knowledge or exposure

 

WHAT WE OFFER

At Hearst UK, you can choose from a huge range of perks and benefits that can help you learn well, work well and live well including:

  • 25 days’ holiday (with the option to buy up to 5 additional holiday days)
  • Flexible working – we’re happy to discuss options!
  • Summer working hours
  • Discounted gym membership
  • Healthcare cash plan
  • Spend a charity day with your favourite good cause
  • Life assurance and pension scheme
  • Regular socials and more!

There’s more to your story than you imagine. And the next chapter begins right here.

How to Apply

https://eevd.fa.us6.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1001/requisitions/preview/2010588

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: 20,000 - 40,000.

Job expires in 30 days.

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