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14 Apr 2021

Full-Time Creative Marketing Manager

VIDA Fitness – Posted by vidafitnessdc Washington, D.C., District of Columbia, United States

Job Description

Summary:

 

The Creative Marketing Manager (CMM) is charged with the strategic direction of the annual marketing plan and its corresponding campaigns.  The CMM is primarily a creative idea generator and copywriter that produces innovative marketing campaigns focused on our customers.

 

The CMM will regularly analyze customer demographics and develop appropriate messaging.  Marketing campaigns should generate a high volume of qualified leads and referrals that progress through the sales funnel with minimal drop-off.

 

The CMM will help activate events on-location and in the community to progressively build brand awareness and assist the sales teams.  The CMM will also ensure that all signage and marketing collateral in the locations remains properly displayed and in good condition.

 

Specific Responsibilities:

 

  • Submit fresh, original ideas for monthly promotions to the marketing team
  • Serve as the lead copywriter for all marketing campaigns and Blog posts
  • Coordinate marketing efforts in accordance with monthly and annual timelines
  • Order and deliver marketing collateral to each location. Place signage in ideal locations to maximize visibility.  Audit all signage to ensure compliance with company branding standards.
  • Ensure aesthetically pleasing and well-organized visual marketing at all locations.
  • Assist in email marketing and list segmentation
  • Propose regular member surveys designed to best understand customer interests and improve the overall connection with the brands
  • Develop a promotional events calendar to keep customers engaged and build community
  • Create regular Myzone challenges for VIDA members
  • Attend lead generation events and coordinate display of all marketing collateral

How to Apply

Please submit your online application at https://vidafitness.com/about-vida-fitness/join-our-team/.

Job Categories: LGBT. Job Types: Full-Time. Salaries: 60,000 - 80,000.

Job expires in 60 days.

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