Full-Time Digital Copywriter
Job Description
The Mediavine Marketing team is looking to fill the open role of Digital Copywriter.
The Marketing team produces all of Mediavine’s educational content (including blog posts, Facebook Lives, videos, emails, social media and podcast), as well as all events, both in person and digital. We are searching for the latest member to add to our growing team!
Our Digital Copywriter is a WRITER, first and foremost. You are skilled at self-editing and proofreading your own work. You will be the keeper of the blog and our email newsletter under Marketing and leadership team direction, working directly with the Director of Marketing to put together our editorial calendar. As such, it will be essential for you to quickly understand our key audiences and their needs.
Your job will include researching and writing a variety of search optimized content, including articles, long-form copy and newsletters, as well as optimizing our library of existing content. You will also be responsible for monitoring performance for our content and moving the needle in a positive direction for traffic and other relevant metrics.
You know how to blend SEO with natural language to keep the content compelling. You’re a brand advocate and you believe in consistency across all campaigns. You have great ideas but love to collaborate with others as you know it yields the best results. You must be an excellent contributor and communicator.
While on the Marketing team, this role will also work with leadership to identify content goals and initiatives, and will lead our content marketing efforts to drive engagement, site visits, newsletter opt-ins and ultimately — additional awareness for the Mediavine brand.
Problem solving through content creation is a must, in addition to working with other departments to determine their pain points and how we can assist through writing educational blog posts. You love keeping a pulse on the overall performance of our website and newsletter and the Mediavine way of lifting the industry up through organic, compelling content should feel natural to you.
Essential Duties & Responsibilities include (others may be assigned):
- Create original SEO driven-content and optimize content from contributing writers, publishing 3-5 new blog posts per week
- Optimize our library of existing content for SEM/SEO
- Work with leadership and Marketing team to develop and execute an integrated content strategy and comprehensive editorial calendar, balancing our output of blog posts, podcast episodes, Live videos and more
- Assist with the management of analytics for digital marketing activities including, but not limited to: video, images, website, blog, case studies, white papers, landing pages and email marketing.
- Perform baseline audits prior to campaigns and define metrics and measures for SEO success and report results
- Regularly report on SEO KPIs for our content and website, including ranking, traffic, call-to-action (CTA), click-through-rate (CTR), conversion, cost-per-action (CPA) and any other pertinent metrics. Review campaign ROI and provide next step recommendations
- Conduct ongoing SERP analysis and optimize page content and internal link and backlink architecture and quality, with guidance from leadership.
- Compliment social and other content teams by providing target key terms, anchor text, and landing pages for off-domain content to drive page authority to key pages.
- Identify and manage crawl errors, sitemaps, and any other technical issues that can affect ranking.
- Research new platforms and upcoming developments in social media and web marketing
- Build inbound organic search traffic
Requirements
Education/Experience:
- Bachelor’s Degree or higher in Marketing, Communications, or Information Technology
Qualifications/Skills:
- 3+ years in SEO/SEM marketing environments
- Impeccable writing and editing skills, excellent grammar and a passion for creativity
- Expertise with SEO/SEM tools, Google Analytics and Google Search Console
- Understanding of WordPress
- Portfolio of past work and case studies
- Competent computer skills to perform essential functions listed above
- Superior time management
- Must be in the US and eligible to work in the United States
Bonus Qualifications/Experience:
- Experience in the programmatic advertising and/or blogging industry
- Paid social media/Facebook Blueprint certification
Benefits
- Travel opportunities (when this becomes a thing again!)
- Work fully remote
- Comprehensive benefits including 401k, Health, Dental, and Vision insurance
- Learning allowance
- Access to experienced SEO experts with direct mentorship opportunities
- Generous vacation/time off policies
- Awesome side benefits such as home office upgrades, a tuition reimbursement program, paid gym memberships and wellness retreats, upgraded flights, birthday gift cards, free cool swag and more!
How to Apply
Please apply at the following url: https://apply.workable.com/mediavine/j/D01CB96CAD/590 total views, 0 today