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15 Jul 2022

Full-Time Content Marketing Manager

Totem – Posted by WeAreTotem London, England, United Kingdom

Job Description

What We Offer

Competitive Salary:

We believe your hard work deserves to be rewarded. That’s why we offer a competitive salary with plenty of room for growth. For this role the baseline salary is offered at between £35,000 – £45,000 depending on experience.


In addition to your salary, we also offer the following benefits: 5% employer pension contribution, comprehensive medical insurance, discounts and wellbeing through Rewards Gateway.

Generous Leave:

We want our people to always be at their best. To do that, we know you need to recharge regularly. That’s why we provide a generous holiday allowance of 25 days annual leave (growing to 30 over time) + your 8 days bank holiday + 1 company bank holiday (Totem Freedom Day).


Having happy and healthy staff is vitally important to us. Therefore, we provide mental health support and employee wellbeing initiatives, with dedicated wellness staff in our People, Culture & Talent team.


We foster a creative and collaborative environment which includes a buddy system for all new starters, year-round employee engagement programmes and a range of sustainability incentives. We also encourage employee reflection and feedback, with supportive & curious teams.

Learning & Development:

Developing our staff is a top priority, that is why we employ a range of strategies allowing you to reach your full potential. Departmental training budgets, in-house training opportunities, external training agreements, career progression and coaching opportunities.

Flexible Working:

If the office isn’t where you’re productive and comfortable, in most instances we offer home allowances, flexible hours, and a laptop of your choice.

Regular Celebrations:

We love any excuse for a party and, as a bunch of foodies, you can expect to be well fed!


Who We Are

Our Organisation:

Totem is a virtual events platform that enables clients to build bespoke branded events online. Events can be created of any scale – from 10 – 10,000 attendees. The platform is fully self-serve allowing our clients to build, run and monitor bespoke events using real-time control. The platform can host live or pre-recorded video streams and using the real-time data driven analytics, can deliver unique insights. We are changing the way leading brands create and deliver hybrid and virtual events.

Our People:

We are not shy in saying that our people are extraordinary and know that you are too! We have gamers, musicians, artists, actors, and writers in our team. Surfers, stargazers, theatre buffs, dart players, hikers, and bakers. People who have dogs, cats, rats, fish, spiders, and even a badger. We have family people, single people, happy people. You will find a new friend here, and maybe you can even bring your friends along with one of our other job openings as we continue to grow.

Our Culture:

We value a fully diverse culture, where everyone is encouraged to be themselves. We have nine values which influence our Approach (authentic, curious & responsible), our People (individual, generous, extraordinary) and our Purpose (enjoyment, connection & celebration). Alongside valuing our work and our people, we also value the earth and take pride in our commitments to build a sustainable future for the planet.


The Role

We are looking for a passionate storyteller and content strategist to join the team. 

Following recent investment, the company is undergoing a significant phase of growth and we are now looking to for an experienced Content Marketing Manager to support our sales and marketing activities. You’ll be joining a team of inquisitive and enquiring minds, helping to communicate the value of Totem’s digital engagement platform in helping organisations deliver next generation events, meetings, learning and communities. 

The Content Marketing Manager is responsible for driving the content marketing strategy for the business, with a direct focus on impacting the sales funnel through generating engaged, marketing qualified leads. This is a nuanced role that requires both strong communications skills and commercial nous. 

You will demonstrate an ability to create clean, concise messaging and content tailored to Totem’s ideal customer profiles and personas. Be able to clearly understand and interpret data to evaluate content performance, and continuously measure and iterate to improve results. 

 A minimum of 2 years’ experience working in a marketing team in either a SaaS, Technology or events related business is essential. 


What You’ll Be Doing:

  • Driving the content marketing strategy for the business with a focus on lead generation and growth metrics.
  • Creating content and messaging tailored to ideal customer profiles and personas including: web copy, social media, blogs, press releases, email marketing messages, case studies and presentations.
  • Work with the sales and marketing team to understand the impact content and messaging has on the lead funnel.
  • Continuously measure and improve content performance leveraging reports from Google Analytics and HubSpot
  • Working closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently
  • Reviewing content produced by team members and external writers, including conceptualising projects upfront, assigning projects and overseeing development and copy-editing prior to publishing
  • Serving as an exemplary writer, consistent with Totem’s tone and mission.


Our Ideal Candidate:

  • Minimum 2 years content marketing experience
  • Must be analytically curious and embrace using reporting tools to interpret data and evaluate performance of content.
  • Proven ability to produce content on a variety of industry related topics that generates engagement and qualified leads.
  • Able to demonstrate examples of using ROI and online engagement data to measure and improve content.
  • Adept at SEO best practices and keyword placement
  • A confident communicator
  • Flexible and adaptable work ethic
  • A highly organised and proactive person
  • Desirable to have some experience in events but not essential


Additional Information

To apply for this role please upload your CV onto our application site.

Totem is committed to creating a diverse and inclusive work environment. We’re always on the lookout for talented, passionate people and encourage applications from all backgrounds regardless of age, disability, sex, gender identity, sexual orientation, parental status, national origin, race or religion. If you need reasonable accommodation at any point in the application or interview process, please let us know.

If you wish to speak further about this role please contact us as we would love to speak to you.

How to Apply

Our Hiring Process
  1. Apply with your CV via our application system (this can be found on our website or by emailing us here on Pink Jobs.
  2. Tell us why you are interested in joining us
  3. We have an initial chat via video call with all candidates that meet our minimum requirements, with either a member of the hiring team or a member of our People, Culture & Talent team
  4. We ask you to complete a task related to the position
  5. We invite suitable candidates in to meet the team, interview with the people leaders for the new position, and an informal chat with a member of our senior team and/or our People, Culture & Talent team
  6. We hire successful candidates

Job Categories: LGBT. Job Types: Full-Time. Salaries: 40,000 - 60,000.


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