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22 Dec 2021

Full-Time Communications Coordinator

Midwest Renewable Energy Association – Posted by mrea Custer, Wisconsin, United States

Job Description

Position Classification: Full time, Exempt (Salaried)

Reports To: Communications Director

Salary: Range per Year at 40 hours/week: $37,440 to $41,600

(Salary is commensurate with experience)

Based: Location negotiable, remote options available

Approximate Start Date: February 2022

 

Job Description

The Communications Coordinator will work closely with the Communications Director and the Midwest Renewable Energy Association (MREA) Training Team to further develop and improve MREA’s marketing and communications initiatives, with a specific focus on MREA’s training programs. The position will coordinate with the MREA Communications and Training Program Working Groups to promote and market course offerings through social media, email marketing, paid advertising, and print materials. The position will work closely with the MREA Training Team to further develop stakeholder engagement and program promotion on the MREA website and the Midwest Solar Job Resource Center (SolarEnergy.Jobs). Additionally, this individual will support MREA communications efforts as needed and be responsible for promotional partnerships, advertising solicitation and collection, and training-related press releases to advance MREA’s mission and grow participation in MREA programs and membership.

 

Key Responsibilities

General Administration

  • Participate in MREA staff meetings, working groups, and planning sessions as needed
  • Follow MREA remote work procedures, including scheduling and activity reporting
  • Help to maintain MREA database, data entry
  • Other duties as requested

 

Personnel

  • Participate in staff reviews
  • Manage interns and/or volunteers as needed
  • Represent MREA at events as needed
  • Support MREA events and activities as needed, including The Energy Fair, Grow Solar programming, volunteer events, etc.

 

MREA Marketing and Communications

  • Work with the Communications Director, MREA leadership, and staff to develop an organizational communications plan that defines MREA’s priority audiences, key messages, outreach mechanisms, and style guidelines as part of our 3-year strategic planning process
  • Coordinate with the Communications Director and other MREA staff to monitor, optimize, and maintain website SEO and Google Ad Words
  • Assist with the graphic design and editing of MREA publications, event collateral, and marketing and outreach materials.
  • Coordinate with the Communications Director to maintain MREA’s social media accounts
    • Assist with content generation and scheduling across platforms
    • Track, measure, and analyze social media and digital marketing efforts and regularly present findings at Communications Working Group meetings
    • Work with the Communications Director to incorporate findings into overall promotional strategy
  • Work with necessary staff to review, maintain, and develop promotional budget(s)
  • Work with necessary staff to aesthetically and effectively incorporate digital content onto MREA websites
  • Maintain MREA’s internal photo library
  • Assist in development of an email marketing strategy to support MREA’s training programs and initiatives
    • Work with applicable staff to develop messaging and engage audiences
    • Work with applicable staff to develop audience lists
    • Work with applicable staff to integrate digital content into email campaigns
    • Review email performance, including but not limited to open and click rates, opts-outs, etc.
  • Support the Communications Director in the development and distribution of press releases
  • Work with necessary staff to maintain press list for press releases
  • Track Google alerts related to MREA programs and initiatives
  • Manage/solicit advertisers for MREA publications, including but not limited to the MREA Training Catalog, The Pre-Fair Guide, The Energy Fair Program Guide, and Rise Up Midwest publications
  • Develop and manage promotional partnerships and track/fulfill deliverables

 

MREA Programs

Grow Solar

  • Support the promotion of MREA Grow Solar group buy programs as needed

Training

  • Work with the Training Team and Communications Director to develop an annual promotion strategy
  • Lead email marketing campaigns to promote training opportunities
  • Manage training web pages to increase clarity, accessibility, and SEO
  • Develop and maintain partnerships to facilitate promotion of MREA training opportunities
  • Design promotional materials and marketing collateral to support program outreach
  • Develop, execute, and evaluate paid advertising to increase training program enrollment

 

The Energy Fair

  • Work with the Events Manager to manage ad sales
  • Develop and execute a press strategy, invite media, and coordinate with the Events Manager to maintain interview schedule

 

Board Relations

  • Assist the Development Director with maintenance of the Advisory Board LinkedIn group
  • Attend Board of Directors meetings, prepare reports, and present information as needed
  • Participate on other board-level committees as needed

 

Qualifications

A successful candidate will be: 

  • Results oriented and self-directed, with a passion for the MREA’s mission
  • Organized and focused with a proven ability to prioritize and complete activities with deadlines
  • An excellent writer and communicator who can promote the MREA’s mission to the public and market stakeholders
  • A capable graphic designer with a demonstrated proficiency in—or aptitude to learn—Adobe InDesign, Photoshop, and/or other Creative Cloud applications
  • Comfortable working in groups and have experience building partnerships with diverse audiences
  • Able and willing to travel and work some evenings and weekends as needed
  • Accustomed to working with a variety of software, demonstrating proficiency in word processing (i.e. MS Word and/or Google Docs), data management (i.e. Excel and/or Google Sheets), presentation software (PowerPoint and/or Google Presentations)
  • Accustomed to working with a variety of social media platforms, demonstrating proficiency in YouTube, Facebook, Instagram, and LinkedIn
  • Able to flex communication style to multiple cultural environments

 

Preference will be given to candidates who have:

  • Related work experience, a bachelors, or other advanced degree in a related field such as: Communication, Digital Media, Marketing, Education, Renewable Energy Policy, Sustainability
  • Experience in or knowledge of the solar industry, particularly with the Midwest states’ solar markets
  • Demonstrated experience in one or more of the following: communication, digital media, marketing, campaign development and/or implementation, program management
  • Familiarity with blogging tools and/or website editing such as WordPress
  • Experience with implementing and analyzing social media campaigns
  • Experience developing podcast episodes—and formatting them for YouTube

 

Compensation & Benefits

  • Salary is commensurate with experience
  • Paid vacation & holidays
  • Paid wellness leave
  • Remote work eligible
  • Flexible work environment
  • Free electric vehicle charging at Custer Office
  • Casual dress code
  • Free registration to MREA trainings
  • Paid training when necessary/applicable

About MREA

Mission: The MREA promotes renewable energy, energy efficiency, and sustainable living through education and demonstration.

MREA is an equal employment opportunity employer and will not discriminate against any employee or applicant for employment in a manner that violates the law. MREA is committed to building a diverse staff and strongly encourages applications from qualified people regardless of their age, ancestry, color, creed, disability, marital status, military status, mental or physical disability, source of income, national origin, race, religion, sexual orientation, gender, gender identity, or any other class protected by law. MREA does not discriminate on the basis of these characteristics in any personnel action.

How to Apply

To apply, please send:
  • Cover letter detailing your qualifications (PDF)
  • Resume including education and experience (PDF)
  • Contact information for three professional references (PDF)
  • Link to online portfolio and/or example(s) of a digital media project(s)
All correspondence must be electronic and sent to Amiee Wetmore at apply@midwestrenew.org.   Deadline Applications will be accepted through 5:00 p.m. Central Time on Monday, January 10, 2022.

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: 20,000 - 40,000.

Job expires in 14 days.

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