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23 Nov 2020

Full-Time Campaign Data Analyst

Healthgrades – Posted by Healthgrades Atlanta, Georgia, United States

Job Description

The Campaign Data Analyst position is ideal for a self-motivated individual that is passionate about online media and the data that is part of a consumer’s interaction with digital experiences. The ideal candidate has 1-2 years’ experience working with web analytics and display media reporting in a publisher or agency environment, with tasks that have included mining and interpreting data for digital products and/or media campaigns, monitoring and analyzing key metrics, providing insights about performance data and highlighting how reporting data aligns with defined business goals and metrics for the Healthgrades team’s programmed solutions products.

What you will do:

  • Preparing and producing KPI-driven analytics reports on a weekly, bi-weekly and monthly basis
  • Preparing written analysis and presenting findings and recommendations to internal and external partners, to ensure expectations and campaign objectives are met
  • Troubleshooting, identifying patterns, and generating new approaches to reporting
  • Recommending optimizations to improve campaign performance for all assigned client campaigns
  • Ensuring campaigns meet all contractual obligations in terms of delivery and performance
  • Aggregating multiple data sets and explaining/simplifying this data to provide wholistic perspective of campaign performance
  • Collaborating with implementation teams to ensure metrics requirements align with development capabilities
  • Completing projects of varying size and complexity on aggressive timelines

What you will bring:

  • At least 1-2 years professional experience in digital or web analytics, preferably in the digital media industry
  • Demonstrated experience producing deliverables in a fast-paced business environment
  • Experience using Adobe’s Experience Cloud tools (Adobe Analytics) or similar industry standard web analytics platform
  • Familiarity with editorial publisher and/or agency environments
  • Experience with managing campaign performance from an analytics perspective
  • High proficiency using Microsoft Office products including MS Excel
  • Self-starter with strong creative thinking, analytical, problem-solving, decision-making and interpersonal skills
  • Strong attention to detail, accuracy, accountability and deadlines, with excellent organizational, time-management, multi-tasking and project management capabilities
  • Strong communication skills using data to tell stories about how a campaign or website is performing, with the ability to present deliverables (spoken, written, or visual) to different audiences, adjusted and aligned with each audience’s needs and perspectives
  • Experience analyzing ad server data (Google Campaign Manager, GAM, Atlas, etc.) and recommending optimizations to ensure campaign objectives are met
  • General understanding of HTML and debugging tools
  • Ability to work effectively both independently and in collaborative team setting
  • Experience with Tableau a plus

Why Healthgrades?

At Healthgrades, we recognize that our people drive our greatest achievements. We are passionate about maintaining a fulfilling, rewarding and high-energy work environment while setting the stage for your continued success.

  • Meaningful Work – empowering consumers with data to make the right decisions for themselves and their families
  • Changing the Game – evolving, dynamic culture with career advancement opportunities
  • Community Builders- participating in local charity organizations and wellness initiatives
  • Robust Perks – generous PTO, 401k contributions, tuition assistance, entertainment discounts & more!

How to Apply

Please apply here:

Job Types: Full-Time. Job Tags: #Tableau, adobe, adobe analytics, adobe experience cloud, Atlas, campaign analyst, campaign data analyst, digital analytics, digital media, GAM, google campaign manager, HTML, KPI, Microsoft, MS excel, and web analytics.

Job expires in 33 days.

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