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24 May 2021

Freelance Call for Graphic Designers – Brand Development

brittlhb – Posted by brittlhb Anywhere

Job Description

 SUMMARY 

Left Hand Brewing Company (LHBC), the leader and pioneer in the craft beer Nitro space and internationally recognized for technological advancements in creating a super smooth mouthfeel second to none on the market, is bringing that experience to the non-alcohol space by creating a full-sensory, on-the-go Nitro coffee experience under the new company of Soundwave Nitro Coffee Company (SNCC). 

LHBC is issuing a Call for Graphic Designers for a brand logo and 12 fl. oz. can package design system for SNCC. Currently, all packaging artwork for LHBC brands/sub-companies is completed in house. In order to push the boundaries of what SNCC could become, LHBC is looking for fresh ideas. Up to 5 designers will be selected to create a brand/packaging system, and each will receive $1,000 for their work. 

PROJECT DESCRIPTION & REQUIREMENTS 

LHBC seeks to work with designers to create flushed out concept directions for the SNCC logo and packaging. Selected designers will create: 

LOGO 

  • • Company name is Soundwave Nitro Coffee Company. o Soundwave Nitro Coffee Co. is an acceptable alternative for the logo text. 
  • • Logo could just be a wordmark OR have illustration aspects. 
  • • The logo work will need to work in 1 color but may have more spot colors. 
  • • Secondary or alternative logos may be created if applicable for use in can packaging but not required. 

12 FL.OZ. CAN PACKAGING LOCKUP (showing practical use through 4 flavors) 

  • • Artwork for each of the 4 flavors should be created based on a single lockup (template). Lockup can have color/typographic/illustration/other differences to allow unique visual cues to notate the different flavors. 
  • • When a consumer sees the package, they should first know that it is a Nitro coffee, and second understand what flavor it is. 
  • • Artwork should stand out from other Ready to Drink Coffee cans on store shelves. 
  • • Artwork can only have up to 6 spot colors. 
    • • Packaging artwork will need to contain specific legal and brand description information. Colors and positioning of this information can be adjusted based on overall package design. o An artwork template packet will be provided that contains all required elements. 

SELECTION CRITERIA 

The LHBC/SNCC team desires to select up to 5 designers with differing and unique approaches on the direction the SNCC brand and packaging can take. 

The selection team will consider each submission equitably based on merit of material. Special attention may be given to designers with packaging artwork experience. Moodboard and written statements will be evaluated for thoughtfulness and clarity in communicating direction for the submitter’s vision. 

All submitters will be notified via email by 6/25/21 regarding their status in the selection process. 

View Full Project Details PDF.

How to Apply

Submissions will only be excepted via the online form at: http://oneteam.lefthandbrewing.com/sncc

Job Categories: Equal Opportunities. Job Types: Freelance. Job Tags: brand and graphic design. Salaries: Less than 20,000.

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