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6 Aug 2021

Full-Time Business Marketing Lead

OneValley – Posted by OneValley San Mateo, California, United States

Job Description

OneValley is seeking a full time Business Marketing Lead with strong B2B experience in SaaS, Tech, Innovation and/or the Entrepreneurial space, to spearhead our B2B product marketing strategy and campaign initiatives. The Business Marketing Lead is responsible for developing the B2B marketing strategy and go-to-market campaigns that will position OneValley’s B2B platform as a global leader, and drive qualified leads for the Business Development team, while contributing to the overall success of OneValley’s business objectives and goals.

The ideal candidate is adept in marketing strategies that drive qualified B2B leads, executing omni-channel campaigns, and developing compelling and engaging content. You thrive in a hyper growth startup environment that balances leading and collaborating with multiple teams and stakeholders. You will work with a diverse, passionate team of marketers, and collaborate closely with the Business Development and Product teams to create engagement opportunities and drive qualified B2B leads.

This position will start ASAP and will work in person at our Innovation Center in San Mateo (hybrid in-office/remote work schedule).

At OneValley, we are committed to fighting systemic inequality through democratizing and decentralizing access to resources and support networks so that together we build an innovation community with diversity, love, and action at its core. We are committed to creating a diverse and inclusive environment and are proud to be an equal opportunity employer. We welcome and encourage all applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Key Responsibilities

Reporting to the VP of Marketing, and working with the broader Marketing team with support from a marketing associate the key responsibilities include:

  • Lead the strategic planning and execution of B2B marketing and leads pipeline including, but not limited to:
  • development of compelling content that helps drive B2B customer engagement and industry credibility.
  • channel planning, and campaign strategy & execution – ad campaign setup, monitoring, performance management (benchmark and KPI setting).
  • B2B content development – assist in sourcing, curating, and creating quality go-to-market ads, content, and consumer-facing assets.
  • run A/B and multivariate tests across digital channels to analyze and improve performance against business KPIs.
  • project management – lead marketing campaigns and projects from planning, go-to-market briefs, stakeholder management, own the timeline, and performance monitoring and optimization. Responsible and accountable for the development and documentation of projects.
  • manage cross-functional campaign and project meetings with relevant stakeholders to educate them on brief direction, timings, initiate development of messaging, creative, asset and tool requirements etc.
  • collaborate with business development, product, marketing, customer success and data to inform new initiatives and refine in-market activity.
  • Partner with Product to build market and competitive assessment, surfacing qualitative and quantitative insights to help shape product direction, ensure product-market fit, and deliver effective marketing campaigns and initiatives.
  • Manage and mentor direct report (Marketing Associate), create a culture of B2B marketing excellence within the team.
  • Qualify and source B2B opportunities, develop and maintain partnerships and marketing materials, and partner with Events Manager to source and qualify B2B sponsorship and event opportunities.
  • Quality Assurance (QA) – accurate completion and application of all company processes and procedures including the production and quality assurance of all consumer-facing campaigns, and internal asset management. Act as a OneValley brand custodian and balance the input of internal departments ensuring the brand & product objectives are met.
  • Reporting and analysis – monitor and synthesize learnings in actionable insights and recommendations to optimize. Research competitive trends, marketing activities & strategies.
  • Provide additional support as needed for OneValley marketing programs and activities.

Skills Knowledge and Expertise

Required

  • 6+ years of marketing experience in B2B with a strong background in technology companies, SaaS, Innovation and/or the Entrepreneurial space.
  • Strong project management and process oriented.
  • Strong internal and external communicator with great interpersonal skills and managing upwards in keeping stakeholders informed of progress/updates.
  • Exceptional writing and grammatical skills, and excellent attention to detail.
  • Strong collaborator – ability to work with broad cross-functional departments, partners and vendors to ensure accurate, efficient and timely execution of projects.
  • Experience or working knowledge with ad platforms and tools (e.g. Facebook Ads Manager, Google Ads, Campaign Manager), data list and lead tools, email marketing, CRM and analytics platforms etc.
  • Highly interested in the Startup ecosystem and passionate about marketing disciplines.

Preferred

  • 8+ years of marketing experience in B2B with a strong background in technology companies, SaaS, Innovation and/or the Entrepreneurial space.
  • Startup background advantageous.

Benefits

The successful candidate will be based in our headquarters, the stunning Innovation Center co-working space in San Mateo which offers a wide range of amenities, free drinks and snacks. (NB: We are currently operating as optional in-office, with a hybrid return to work expected in the near future). OneValley also offers the following employee benefits:

  •  Build a Community – We’re listing this as a benefit, because great co-workers make all the difference! We provide plenty of opportunities for our 40+ (and growing!) team members to connect and continue to build a more diverse and inclusive community.
  •  Hybrid work and catered lunch – Our team operates a hybrid 3:2 in-office/remote work schedule. We provide a catered lunch the three days that everyone is in.
  •  Unlimited Vacation –  We encourage all employees to take at least three weeks. Good colleagues don’t let each other burn out!
  •  Employee Options – We’re building something great together, and our employees deserve to share in our success.
  •  Stay Healthy Physically and Mentally – We cover 85% of your premiums for medical, vision and dental, and 70% for your dependents. We offer a Flexible Spending Account (FSA) Plan for any extra out of pocket costs. We also have an Employee Assistance Program with 24-hour free, confidential counseling and referral services for you and your family members, and our People Ops team host a daily guided meditation session!
  •  Take Parental Leave – We give all new parents (biological, adoptive, and foster) 12 weeks of paid time away.
  •  Save for Retirement – with our employee 401(k) Plan
  •  Grow yourself and your Career – All employees receive a personal learning and development budget in addition to standard trainings, lunch and learns, teambuilding and retreats.
  •  Lower commuting costs – Pre-Tax Commuter Benefits let you set aside pre-tax dollars to pay for eligible commuting costs, such as parking, public transit and alternative forms of transportation.
  •  We’ve got you covered for anything unexpected – All employees receive basic life insurance, AD&D and Disability Insurance

About OneValley

OneValley is a global entrepreneurship platform that supports entrepreneurs, accelerates startups, and empowers organizations across the world that foster innovation communities. OneValley directly supports over 58,000 members and indirectly another 200,000+ through our B2B partnerships and platforms, powered by our online platform Passport, the world’s most comprehensive innovation platform connecting Silicon Valley to the World, and the World to Silicon Valley.

Our team is headquartered in our Innovation Center in San Mateo, which serves as a world-class coworking space for start ups. In July 2021 we launched our Pittsburgh Innovation Center inside the newly redeveloped Roundhouse at Hazelwood Green.

How to Apply

To apply visit: https://onevalley.pinpointhq.com/en/jobs/20209

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: 100,000 and above.

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