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30 Oct 2020

Full-Time Brand Manager

Velocity Global – Posted by VelocityGlobal United States

Job Description

ABOUT US

Velocity Global is one of the fastest growing self-funded companies in the United States and hands down one of the greatest places to work anywhere in the world. But it’s not for everyone. There are certain qualities and passions you must have to fit into our “Team of 10’s”:

  • We move with VELOCITY and you have to relish in a fast-paced, high-growth environment
  • We believe in being of service, which means you have to check your ego at the door
  • We believe in taking our work seriously but not being too serious at work
  • We find passion in all things international business – it has to be in your bones

If you find that the above personal attributes apply to you, please continue reading.

POSITION SUMMARY

We are looking for a dynamic Brand Manager to join our brand team and help bring our brand to life in new and exciting ways. This full-time position is responsible for executing global brand strategies and initiatives that build brand awareness, differentiate us from the competition, and deliver memorable experiences to our target audiences. This individual will introduce our brand to new audiences in meaningful, innovative ways through campaigns, corporate sponsorships, influencer marketing, events, and more while delivering against aggressive growth targets in MQLs, Pipeline, and Revenue for the company. This individual oversees a small team and reports to our Director of Brand Experience.

Velocity Global is a high growth International Professional Employment Organization (PEO) delivering premium international expansion services to our clients, where collaboration and communication are paramount. We live by our values of Velocity, Integrity, Professionalism, Empowerment, and Service and are always determined to be better personally and professionally in how we serve our clients and our internal team members. If you’re seeking to make an impact with a team of professionals who take on change as a challenge and strive to bring new ideas to life, this could be you.

RESPONSIBILITIES

  • Strategy: Manage, develop, and execute integrated, multi-channel brand activation strategies based on research and analysis to build awareness, create experiences, and grow revenue
  • Campaigns & Content: Create and execute powerful cross-channel brand campaigns and content, working with cross-functional teams to ensure integration throughout all channels and touchpoints (advertising, content, website, sponsorships, events, email, etc.)
  • Sponsorships/Influencers:
    • Oversee day to day management, execution, and delivery of all sponsorship and influencer initiatives
    • Make recommendations for new sponsorships/influencers that align with the overall brand strategy
  • Events: Develop and execute a strategic events plan (both in-person and virtual) to engage audiences in new and exciting ways
  • Messaging/Positioning: Work with marketing leadership to develop, refine, and update positioning and messaging strategies based on research, data, and insights to drive differentiation and connection to our audience.
  • Brand Management:
    • Ensure consistency in brand look/feel/messaging and enforce brand standards internally and externally
    • Oversee development, updating, and distribution of brand messaging/positioning guidelines, style guides, and other assets
    • Analyze performance of brand initiatives, competition, and industry trends using online tools and software and regularly report to leadership on the impact of those on business goals
    • Manage digital assets to ensure team members have quick access to content, collateral, and resources

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not construed to be an exhaustive list of all job duties performed by the personnel so classified.

QUALIFICATIONS                  

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education/Experience:

  • 5-8 years of marketing experience, including a minimum of 3 years of brand management and activation experience in a B2B environment
  • Bachelor’s degree or equivalent work experience required, preferably in journalism, communications, marketing, or related field.
  • Proven track record of delivering exceptional and engaging experiences through sponsorships, events, and influencer marketing
  • Demonstrated ability to create and execute large-scale brand campaigns and content from concept to completion that build brand awareness and deliver business results
  • Must have experience building and managing high-performing teams to deliver against aggressive goals
  • Advanced knowledge of (and comfortable reporting to leadership on) revenue generation/marketing metrics including the Sales/Marketing funnel and ROI
  • Exceptional professional writing (AP) and editing skills and able to personally write engaging content as needed
  • Analytical, and data-driven; uses data to gather insights to inform decisions. Experience using Excel (pivot tables), Google Analytics, Salesforce, Looker, and other similar data and reporting analysis tools.
  • Confident, creative, and dynamic individual with excellent verbal communication skills, as well as strong prioritization, organization, and project management skills with a roll up your sleeves and can-do attitude.

 

Velocity Global is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by State and/or Federal Law.

 

 

How to Apply

Please submit your application through the following link: https://velocityglobal.clearcompany.com/careers/jobs/7fd4a4e6-fffb-aaeb-83ac-967d2a154468/apply?source=1431138-CS-40840

Job Categories: Equal Opportunities. Job Types: Full-Time.

Job expires in 17 days.

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