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14 Jan 2021

Full-Time Brand Manager, WW Product Marketing, Nutrition

Herbalife Nutrition – Posted by Herbalife Nutrition Torrance, California, United States

Job Description

The role:

The Brand Manager, WW Product Marketing will lead brand, product and business initiatives to drive sales of select product category/segments contributing to overall business growth of a larger product portfolio led by the Sr. Marketing Manager. The Manager will recommend brand and product strategy, positioning, marketing campaigns and product development for their areas of responsibilities. They will recommend the worldwide strategy through a deep understanding of insights, in charge of the customer experience from beginning to end, meeting and anticipating customer needs to achieve long-term brand and product loyalty.

How you would contribute:

  • Work with the Sr. Marketing Manager on developing and implementing long term strategic direction for existing businesses and future product development opportunities
  • Become the specialist on customer needs, segmentation, competitors, category dynamics & industry trends
  • Visit nutrition clubs and other sales venues to understand the company’s Members and consumers.
  • Facilitate critical information sharing and standard methodologies across regions ensuring strategic plan execution.
  • Identify global new product innovation & renovation opportunities and work with regions to develop their product pipeline in line with global strategy.
  • Drive new product launch planning and execution by leading cross-functional teams & regional partners to meet target launch dates:
  • Create unique value proposition, including concept and product development & validation
  • Marketing plan development of integrated campaigns across customer touchpoints in the customer journey, ensuring consistency with articulated strategy
  • Target messaging based on customer segmentation
  • Build packaging and key marketing collateral including product usage and cross-selling strategies
  • Provide launch support for successful commercialization including support for product training
  • Measure performance and share learning
  • Lead all daily activities throughout the product creation process (Agile process)
  • Leadership of existing portfolio
  • Conduct ongoing insights and make recommendations for brand and product improvements to maximize long term potential
  • Develop integrated campaigns across customer touchpoints in the customer journey ensuring consistency with articulated brand and product strategies
  • Ensure messaging is simplified and targeted as appropriate per customer segmentation
  • Ensure brand maintenance and brand equity worldwide
  • Understand main sales methods for daily consumption to recommend initiatives to increase consumption
  • Develop systematic global portfolio optimization, including establishing category guidelines, product revamping & SKU rationalization based on long-term growth strategy
  • Identify ways to improve product margins while not compromising customer experience or value proposition
  • Recommend packaging improvements and innovation opportunities through detailed understanding of customer usage and market trends
  • Lead brand and product analytics providing an overview of sales, industry, consumer and competitive trends to senior management
  • Additional duties as assigned

What’s special about the team:

This is a fast-paced, 24/7 team that works cross-functionally in all regions in 95 countries

Skills and background required to be successful:


  • Strong leadership, organizational and team management skills that demonstrate the ability to be a good listener, provide clear direction, make sound decisions and multi-task
  • Strong analytical, critical, strategic and creative thinking
  • Self-motivated, results oriented with a sense of urgency and a passion to win
  • Excellent communication and problem solving
  • Proactive leader with strong personal presence
  • Ability to elicit accountability from other departments and direct reports
  • Flexible and adaptable
  • Strong business sense
  • Ability to interact well at all levels with sensitivity to cultural diversity
  • Comfortable with presentations and general communication to senior management
  • Ability to demonstrate political savvy through the development of alliances and strong working relationships with senior management, scientists and doctors


  • 7 years of brand management and product marketing experience in a consumer packaged goods company
  • Industry and/or product experience in the nutrition category
  • P&L and project management experience
  • Proven successes in new product development, with detailed understanding of taking a product from concept to launch
  • Cross-functional team management experience, collaborating closely with other commercial functions to achieve common goals
  • Experience leading multiple product segments and product introductions


  • Bachelor’s degree in Marketing, Business or related fields


  • Health & Wellness important to you? We’ve got you covered with benefits day 1! No waiting time for medical, dental & vision
  • Need a break? We’ve got your back with generous time off, including paid holidays, compensated volunteer days and extra days for the unexpected
  • Get your fitness on!! Onsite fitness center, group classes including yoga and bootcamp, free personal training and fitness challenges year-round
  • Get paid and get moving with our Wellness Incentive Program! Annual employee reimbursement (up to $500) and access to a Wellness Coach
  • Balance equals a healthy and happy community! We offer flexible work schedule, telecommuting and rideshare options
  • Like freebies and discounts? Complimentary HN products in our stocked pantries, generous discounts and free HN apparel/accessory giveaways
  • Planning for the future? 401(k) with company-match, ESPP, tuition reimbursement and online/onsite courses

Want to learn more? Don’t wait, APPLY NOW!

At Herbalife, we value doing what’s right. We are proud to be an equal opportunity employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected characteristic. We value diversity, strive for inclusivity, and believe the differences among our teammates is a key contributor to Herbalife’s ongoing success.

How to Apply

Please apply directly on our website through the following link:  

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: Salaries: Not Disclosed.

Job expires in 79 days.

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