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11 Apr 2022

Brand Experience Specialist, Local Marketing

REI – Posted by cahanco Anywhere

Job Description

What’s cool about this job

At REI Co-op, we believe that a life outdoors is a life well lived. As an employee of REI, you will have the opportunity to shape what it means to be a Co-op Member. REI is more than an outdoor retailer – our members engage with us in experiences, content and community, advocacy and more. 

We are looking for a Brand Experience Specialist, Local Marketing to contribute to REI’s success by executing the strategic scale and implementation of Local Marketing programs in every region REI operates. The person in this role will have a unique opportunity to impact REI’s long-term growth strategy and develop a new kind of brand engagement with the prospects, customers, employees, and partner organizations that contribute to a community of humans who live by our ethos: “A life outdoors is a life well lived.”   

In this role you will:  

  • Manage the execution and communication of defined marketing strategies and annual plans for select marketing programs to support REI’s business objectives.    
  • Contribute to strategy development in partnership with the Brand Experience Manager and Brand Experience Program Managers and build multi-channel marketing program plans in support of respective marketing strategies and annual plans. 
  • Execute scaled marketing and communications/event and field marketing programs and collaborates on execution best practices with key partners including Marketing Integration, Creative, Strategic Partnerships, Paid Media, Social, Email, Legal, Retail and Experiences (outdoor education). 
  • Be responsible for national-led assignments of cross-functional toolkit and roll-out of national marketing programs, activations, and events (in-person and virtual). 
  • Manage execution of event and field marketing programs from concept development, operational logistics and event production, vendor management, coordination with internal partners, timelines, and tracking ROI. 
  • Work closely with external vendors including agencies to ensure cost efficiencies and maintain a consistent brand image in all messaging and activities. 
  • Adapt communication styles to work effectively with all levels, both in-person and in remote working environments.  
  • Use systems analysis to support and activate work for process improvement.  
  • Have a strong working knowledge of the Local Marketing field team and can create systems and processes that will support execution of their work. 

Bring your passion and expertise

  • 2+ years of experience in traditional brand, retail, event, and/or field marketing, communications, or relevant field 
  • Bachelor’s Degree, or equivalent experience 
  • Ability influencing, leading, and collaborating with peers and remote groups to produce desired results 
  • Ability and willingness to travel with extended stays and/or traveling to multiple locations 
  • Make effective organization and people decisions in a manner consistent with REI’s values and ethics 
  • Champions the organization and advocates solutions in the overall Company’s best interest 
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities 
  • Consolidates information from various sources including feedback from others to reach sound decisions 
  • Considers the ultimate impact of decisions and actions on internal and external customers 
  • Fosters change in company direction 
  • Effectively plans and executes changes 

How to Apply

Job Tags: experiences, field marketing, and local marketing.

Job expires in 6 days.

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