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29 Jun 2021

Full-Time Associate Director, eCommerce Strategy & Optimization

GoPro – Posted by GoPro United States

Job Description

Job Title: Associate Director, eCommerce Strategy & Optimization

Location: Remote USA

About GoPro

GoPro makes it easy for people to celebrate and share experiences. We believe life is more meaningful when shared. We build cameras, software, and accessories that help the world share itself in immersive and exciting ways.

GoPro is a global movement whose business is driven by shared experiences. We celebrate diversity. We practice inclusion. We foster belonging. We demand equity. And we share the experiences of individuals and communities who also hold these values as core to who they are. From Bucharest to Munich, Silicon Valley to Shenzhen, we are dedicated to building a company that reflects and honors the diverse global communities where we live, work, and play.

This role will report to the Vice President of eCommerce and will work closely with partners on Analytics, Product (eComm), Merch, Pricing, S&OP, Finance, Product Marketing, and Subscription teams to shape the future of the DTC business and lead the organization with using data-driven insights to optimize all aspects of the business.

What You Will Do:

  • Own development of cohesive GoPro eCommerce growth strategy using inputs from internal cross functional teams as well as industry insights to ensure that broader business objectives are met
  • Own and drive A/B testing strategy and deliver analysis and recommendations to be used for decision making in collaboration with internal stakeholders; Build, prioritize, and maintain a testing roadmap that accelerates conversion growth and improvement in customer experiences
  • Partner with Analytics team to ensure test design and structure will deliver viable and relevant test results
  • Create and share presentations about test results, insights, and recommendations
  • Own vendor relationships for optimization tools and partners and hold accountable for stated results and ROI targets
  • Build and maintain data models to optimize promotions, bundles, and subscription in partnership with cross functional team members
  • Develop plans to respond and react to business trends using pricing, promotions, and merchandising tactics
  • Utilize all available eComm data sources along with marketing, transactional, product and other business data to identify, develop, and leverage deep insights into customer behavior and business performance to drive and improve the eCommerce business
  • Work with Commercial Planning, S&OP, and Finance team on forecasting and business planning; developing plans that are challenging yet achievable
  • Create well organized presentations that convey insights into data and trends
  • Stay tuned to macro-economic trends in all of the markets that we serve to identify opportunities to grow sales and share of GoPro products
  • Represent eCommerce business objectives with core business planning functions (Commercial Planning, Forecasting, etc.)

Skills We’re Excited About:

  • Passion for applying data, analytics, and customer insights in everyday decision making
  • Excellent verbal and written communication skills
  • Master of data-aggregation, manipulation, visualization
  • Fierce curiosity to solve complex business problems with the ability to know the right questions to ask and answer
  • Ability to differentiate between what is known, what can be inferred, and what cannot be inferred from test results
  • Ability to collaborate and work in a fast paced, friendly environment
  • Strong sense of urgency around driving results and delivering meaningful insights timely

Bonus Points For:

  • 5+ years developing data models
  • Expert in utilization of web analytics tooling (GA, Adobe)
  • Experience with eCommerce platform and A/B testing tools

GoPro Highlights

  • Get your very own GoPro camera + gear
  • Medical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependents
  • Life insurance and disability benefits
  • Generous time off policy
  • 12 weeks paid parental leave for new parents
  • Pre-tax and Roth 401(k) options
  • Discounted employee stock purchase plan (ESPP)
  • LiveHealthy monthly wellness reimbursement
  • Innovative remote-friendly wellness classes and events
  • Flexible work arrangements
  • Professional + personal development opportunities, i.e. LinkedIn Learning
  • Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)

We strive for the day that no group can be described as underrepresented at GoPro – whether as part of our brand or in our workforce. We are committed to providing a more inclusive, representative, equal, just and happy world. GoPro is proud to be an Equal Opportunity Employer.

How to Apply

Please use this link to apply:

Job Types: Full-Time.

Job expires in 11 days.

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