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22 Feb 2023

Full-Time Associate Brand Manager, Jamieson Brand, Canada BU

JamiesonWellness – Posted by JamiesonWellness Toronto, Ontario, Canada

Job Description

Company Overview

At Jamieson Wellness, we’re dedicated to improving the world’s health and wellness with our portfolio of innovative natural health brands. Established in 1922, Jamieson Vitamins is our heritage brand, available in over 40 countries and recognized as Canada’s #1 consumer health brand. We manufacture and market specialty supplements under our Progressive, Smart Solutions, Iron Vegan brands, and Precision Brands. Jamieson Wellness has been recognized as one of the top ten most reputable companies in Canada. For more information, please visit


Overall Responsibilities

Reporting to the Senior Brand Manager, Jamieson Brand, Canada BU, the Associate Brand Manager, Jamieson Brand, Canada BU participates in designing and delivering end to end plans and execution that results in the Jamieson brand consistently delivering its sales, profit, market share, and customer ranking goals. This position is responsible for support within assigned categories and need states for the Jamieson brand within the Canadian market and plays a key role in driving the brand to best-in-class performance behind “General Manager mindset” leadership.  This position is responsible for supporting the management of all brand activity within the Canadian market and is expected to help drive profit and revenue growth through industry-leading new product introductions, marketing execution, trade integration and financial management. For this role, you will collaborate with various internal teams to conduct market and competitive analyses, design promotional campaigns and develop profitable positioning and pricing strategies.

Specific Key Responsibilities & Duties

  • Support the development and implementation of annual operating plans (AOP) for assigned categories/need states, that brings to life the 5-years strategy and achieves aligned objectives and targets via a cross-functional team.
  • Lead product strategy development for the assigned categories/need states, ensuring that insights and data are utilized to form compelling business cases that clearly identify consumer need, product reason to believe, communications strategy (if relevant), competitive assessment, and sales & profit potential.
  • Build and execute ongoing reporting mechanisms that showcase sell-in, sell-on, and sell-out metrics.
  • Conduct ongoing SKU management process in partnership with Sales, S&T and Operations.
  • Ensure compliance with all Jamieson and Canadian regulatory standards and requirements.
  • Participate in the development of creative strategy, copywriting, and in-market execution
  • Help in identifying trade marketing needs and opportunities, developing pricing and distribution strategies while working closely with the commercial strategy and sales teams
  • Help maximize long term sales and profitability within the context of approved brand strategies
  • Contribute to the development of overarching marketing strategies 

Key Performance Metrics

  • Net sales for area of responsibility.
  • Trade and marketing spending to budget for area of responsibility.
  • EBITDA for area of responsibility.
  • Brand equity growth.
  • Market share growth.


Knowledge, Skills & Abilities Requirements

  • College or University Business Degree; MBA an asset
  • 2-5 years marketing experience, preferably within a CPG environment
  • Strong business acumen and passion for delivering results
  • Experience with product pricing, packaging and positioning
  • Ability to conduct market analysis (and the know-how to use and interpret spreadsheets and charts)
  • Excellent time management skills (ability to multitask and manage competing deadlines and multiple stakeholders demands)
  • Excellent project management skills
  • Exceptional communication and project management skills
  • Strong analytical and problem-solving skills
  • An entrepreneurial and creative spirit with the ability to deliver solutions
  • A strong passion for improving the world’s Health & Wellness


Our Values
At Jamieson, our values are the guiding principles as to how we want to conduct ourselves and the behaviours we value as an organization.

We have 6 values that we expect all people to reflect in their everyday actions:

Teamwork: We collaborate towards common goals and objectives; We celebrate wins and learn from losses together; We appreciate and value each other’s contributions; We ensure our team goals trump individual or departmental interests.

Entrepreneurship: We foster creative, innovative, and empowered thinking at all levels; We are agile and Responsive to changes; We are consumer obsessed and data based; We demonstrate initiative and take calculated risks.

Achieving Results: We achieve stretch goals; We objectively use data to measure progress; We lead with a passion for winning; We demonstrate a bias for action; We show a consistent commitment to excellence and expect it from others.

Integrity: We do what we say; We do what is right even when it’s not easy; We demonstrate mutual respect and inspire trust; We seek and accept accountability; We take a quality approach in everything we do.

Transparency: We communicate openly, honestly, and directly; We encourage productive and respectful conflict to develop the best solutions; We provide and share information to enable sound decision making at all levels.

External Focus: We continually seek understanding of forces that affect our business, customers, consumers, government, technology, competition and suppliers; We proactively solicit the views of the outside world on how we’re doing and what to improve; We foster relations with outside influencers to gain proactive insight in the latest developments that could affect our business; We review and discuss necessary change regularly to incorporate it into our strategy.

How to Apply

How to Apply: All those interested in applying for this job may do so by submitting an application to Jamieson Human by the closing date noted above. All full-time employees who have been in their current position for six months are eligible to post for the said position. Previous work history will be considered in the final section. Jamieson Laboratories Ltd. is an Equal Opportunity Employer and welcomes and encourages applications from all interested and qualified candidates. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Jamieson Laboratories Ltd. will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform Jamieson Laboratories Ltd. Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: Not Disclosed.

Job expires in 60 days.

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