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4 Nov 2021

Full-Time Assistant Vice President, Marketing Manager

Eastern Bank – Posted by Easternbk Boston, Massachusetts, United States

Job Description

The Assistant Vice President, Marketing Manager will drive Eastern’s awareness, familiarity and consideration set with brand and product advertising and marketing campaigns via omnichannel strategies including but not limited to broadcast, radio, display, social media, paid search, email, merchandising and web. This role, reporting to the Vice President of Brand Activation, Creative Services and Events, is responsible for the day-to-day campaign management of advertising and marketing strategies and programs in support of Eastern Bank’s overall sales and financial goals. This role will work with key internal partners including Product Delivery, Business & Commercial Lending, Retail, Compliance, Legal, Human Resources, the Eastern Bank Charitable Foundation, as well as closely with agency partners and internal Marketing partners.

Candidate is expected to project manage multiple omni-channel campaigns and projects with direct campaign management responsibilities for channels listed above and branch merchandising. This individual is also responsible for the management of all Eastern local sponsorships, working with community and charitable partners to create experiences, as well as support the Partners for Good program (with David Ortiz and Doug Flutie).

This role requires both creative and analytical thinking, so the need for problem-solving abilities to evaluate issues and identify the best solutions is mandatory. The incumbent will need to have an ability to adapt quickly to change with a high degree of independent decision making with minimal supervision, and the ability to work with multiple stakeholders at one time. Experience in managing creative campaigns is a must-have and some agency or corporate Marketing experience is required.

Education and Experience

  • Minimum of a Bachelor’s degree and 7-10 years’ experience in Consumer and/or B2B marketing role, corporate or agency.
  • Experience in Financial Services marketing is highly preferred but not mandatory
  • Experience managing creative campaigns is highly desired.

Skills/Knowledge

  • Candidate should have experience working with a wide variety of marketing channels, with emphasis in broadcast and digital marketing
  • Strong project management skills. Collaborative; takes initiative; holistic, big-picture thinker. Strong problem-solving skills and a willingness to roll up one’s sleeves to get the job done.
  • Brand innovator: enjoys thinking outside the box and brings forth ideas succinctly.
  • Excellent attention to detail.
  • Excellent oral and written communication skills.
  • An ability to work in a fast paced, dynamic environment while juggling multiple projects simultaneously with minimal supervision.
  • Ability to collaborate among teams and departments, as well have the skills to manage cross-functional teams.

About Us

Committed. Inclusive. Courageous. Eastern Bank has built a legacy of investing in the communities we serve and helping our customers, communities and employees thrive and grow. We pride ourselves in having knowledgeable and experienced professionals that can provide the expertise, personal attention and service our customers deserve.

As a large full service commercial bank in the Greater Boston area, we are able to offer you unique opportunities for career growth throughout the organization, as well as a competitive compensation and benefits program.

As an inclusive company, we work to ensure that our valued employees are treated fairly, recognized for their individuality, and encouraged to reach their fullest potential. These values have earned us a reputation as a great place to work and provide a strong reason why you should consider a career with us.

How to Apply

Click on the Link Below: https://gka.fa.us1.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX/job/267/?utm_medium=jobshare Once on our Career Page, click on "Apply Now". #Join Us For Good! Any questions please email: talentacquisiton@easternbank.com

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: #BankingCareer, #FinanceCareers, #MarketingCareers, and Banking. Salaries: Not Disclosed.

Job expires in 64 days.

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