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12 Oct 2021

Full-Time Account Manager, WXYZ

Scripps – Channel 7 TV20 – Posted by PJRetty Southfield, Michigan, United States

Job Description

Account Manager

Responsible for providing a high-level of client service support and serves as a key contributor to the sales team by supporting digital sales efforts. Responsible for managing accounts and maximizing the performance of advertisers in their portfolio.

A DAY IN THE LIFE:

• Manages the day-to-day execution of larger ongoing accounts and campaigns to meet revenue goals and reduce customer turnover.

• Develops, implements, and manages sales optimization and retention strategies.

• Educates advertisers on effective campaign solutions to drive sales/ business goals.

• Proactively optimizes digital campaigns to achieve targets.

• Generates reports and interprets campaign and account performance data to determine sales effectiveness.

• Develops and provides customer focused communications on sales performance including effectiveness of targeting and strategy.

• Liaison with sales, content, marketing, and others regarding planning and prioritization to assist in execution of the campaigns.

• Attends and participates in training and planning sessions.

WHAT YOU’LL NEED:

• Bachelor’s degree in marketing or related field required, or equivalent experience required

• Minimum of 3 years of experience in online media planning and client service or related roles

• Demonstrated record of success in a goal oriented, highly accountable sales environment

WHAT YOU’LL BRING:

• Expert knowledge and understanding of the execution and optimization of digital products such as SEM, Network display, pre-roll video,

paid social advertising (e.g. Facebook), SEO, etc.

• Demonstrated experience in analyzing and presenting data in an easy-to-interpret format

• Strong knowledge of digital campaign traffic management

• Experience in site research tools (e.g. Google Analytics, Omniture, ComScore, etc.)

• Ability to use data to monitor product effectiveness

• Skilled in presenting recommendations for advertiser solutions

• Ability to generate reports, business correspondence, and presentations

• Must have good organization skills

• Strong ability to meet deadlines

• Proficient use of Microsoft Office and other programs such as customer relations software

WHAT WE’LL OFFER:

• Extensive Scripps Sales Process training.

• A career path to grow your professional experiences.

• Uncapped sales commission.

• Full benefits; medical, dental and vision.

• Retirement savings plan with company match.

How to Apply

www.scripps.com/careers

Job Types: Full-Time.

Job expires in 37 days.

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