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25 Jan 2021

Full-Time Brand Manager/Sr. Brand Manager- Immunology DTC

UCB Bioscience – Posted by UCBdenise Atlanta, Georgia, United States

Job Description

To strengthen our Marketing team, based in our Atlanta HQ, we are looking for a talented individual to fill the position of:  Brand Manager/Sr. Brand Manager- Immunology DTC.

The Brand Manager/Sr. Brand Manager- Immunology DTC is responsible for building patient marketing content and communication plans aligned to strategy to build awareness, consideration and request for Immunology brands across the portfolio. This experienced marketer will lead campaign development for dermatology and/or rheumatology assets, including in-line and launch brands.

You like to work in an environment where you can:

  • Collaborate with team to develop patient insight, value proposition, claims, creative campaigns, integrated communication plans (including channel mix / media planning) and measurement for DTC initiatives
  • Develop creative briefs to deliver execution aligned to strategy. Partner with and lead AOR and other external partners to develop creative and execute go-to-market plans
  • Collaborate across Patient Strategy team with Customer Engagement and Patient Services sub-teams to ensure interconnectivity with CRM, hub services, nursing program and other services to create a best-in-class experience for patients and customers

You will contribute by:

  • Developing core campaign materials for traditional and emerging channels including TV/Video, Print, Websites/Digital, Social and Point of Care
  • Leading projects through promotional review process and OPDP submissions
  • Establishing KPIs and measurement plan to track and optimize campaigns and media plans

Interested? For this position you’ll need the following education, experience and skills:

Minimum Qualifications:

  • Bachelor’s Degree
  • Minimum of 3 years of Marketing experience

Preferred Qualifications:

  • Dermatology and/or Rheumatology Marketing experience a plus
  • Experience with Consumer/Patient Marketing a plus
  • MBA
  • Demonstrated success in project and vendor management and budget management
  • Experience working with key internal stakeholders, including marketing and sales teams, legal, market access, privacy, and compliance
  • Experience working with AORs to deliver tactical plans on strategy, on time and on budget

Why you should apply

At UCB, we strive to attract passionate and outstanding talents who thrive on change and are ready to bring real value to patients. Working for us you’ll discover a place where you can grow and express your full potential. We place an emphasis on innovation, collaboration and impact. Through meaningful recognition and a motivating work atmosphere, we aim to provide an optimal experience by caring about and valuing our employees – just as we do for the patients we serve.

If you believe you are the perfect match to join us on our pioneering adventure, then we invite you to apply and tell us more about your profile and motivation.

 

About Us

At UCB, we come together every day to work, laser-focused, on a simple question: How will this create value for people living with severe diseases? By putting patients at the heart of everything we do, our approach – from discovery to development to delivery – is continuously transformed and designed around patient needs and their journey.

With a team of approximately 7,500 employees worldwide operations in more than 40 countries, we are a global biopharmaceutical company investing more than a quarter of our revenue in cutting-edge scientific research. We are focused on addressing chronic, neurological, immunological, and bone diseases. We are looking for people with passion and empathy who develop a real understanding of patient’s needs and can deliver thoughtful solutions to decisionmakers across the heath care ecosystem.

Curious to know more? Please visit our website www.ucb.com.

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How to Apply

https://careers.ucb.com/global/en/job/73278/Brand-Manager-Sr-Brand-Manager-Immunology-DTC

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: Not Disclosed.

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