Job Description

We’re looking for a Sr. Media Planner/Buyer.

About Grady Britton:

Grady Britton is a full-service brand agency based in Portland, Oregon. Our specialty lies in building brands that do more; creativity inspired by business goals and a will to be great. Grady Britton is a certified B Corporation. This certification means GB voluntarily invests in meeting significantly higher standards of sustainability, governance and giving back to the community in our daily operations. It stands for “Business as a Force for Good” versus a belief that business exists only to generate profit. Now more than ever, we want our time and talent applied toward greater purpose. Our mantra, “Leave today better than yesterday” is a simple North Star of an idea that brings us in everyday: improving, inspiring, challenging, creating for better. Our community, relationships, strategies, processes, the work— and especially, ourselves. It’s what motivates GB’s difference: building business for brands that put people first.

Grady Britton values the experience and knowledge that diverse team members bring to our workplace. This means we work to provide an environment of mutual respect, where all employees, regardless of identity can have their best career.

Opportunity:

We are looking for a creative, strategic, and ambitious media professional that brings innovative and unconventional thinking to our clients and their brands. Candidates need to have a solid track record for developing successful digital and traditional advertising strategies to meet brand and business objectives. Strong communication skills will be key as this position works closely with agency teams as well as directly with clients. The Media Planner/Buyer’s role is to ensure the delivery of media plans that have strategic impact while establishing the agency as a trusted advisor. You must be able to plan and buy a strategic mix of paid media channels, delivering plans that are accountable to delivering results for our clients. 

Planning & Buying:

Researches, develops, negotiates, and executes media plans and buys from top to bottom. 

This person presents plans through written and verbal presentations to clients and agency teams. All plans are created and presented from a strategic POV. Bringing new media strategies, concepts and integrated opportunities that are above and beyond expectations are what make this job exciting. At GB, we maintain relationships with media partners and research trends, innovations, and changes that affect media planning and buying. Collaboration. Must be able to identify, understand and adopt new media channels and emerging technologies as relevant to clients’ media strategies. Conversant knowledge of multiple marketing disciplines with emphasis on paid media, but also a general understanding of PR, Search/Socials and Content Marketing as our agency continues to move to a “channel” model when appropriate. 

Requirements:

You must be experienced and enthusiastic about digital marketing technologies with strong digital media skills. Continuing to bring forward new media solutions in order to educate clients and agency teams. 

Experience with digital campaign strategy, campaign management, insightful reporting, including executive summaries and a storytelling approach that delivers insight beyond the standard reporting. 

Prepare KPI analysis and monitoring of results of all media campaigns and schedules, prepare follow-up presentations, optimization strategies, and campaign summaries. 

Problem Solving. Explores and considers options before making a decision or recommendation. Is resourceful; persists in looking for creative solutions when nothing seems to work. Coming to the Media Director or Client Services team with a plan to take on roadblocks when they occur. 

The ability to work effectively as part of a team, as a leader, and independently as required. Partner with the agency teams to strengthen existing client relationships, to overcome their marketing challenges and to ensure client satisfaction. 

Ability to work on multiple projects independently and with agency teams in order to stay within tight deadlines. Attention to detail. 

Must have excellent communication (both written and verbal) skills. 

You will be encouraged to establish yourself as a thought leader within the industry by attending key industry events, as well as, writing articles for industry publications to raise the agency’s profile. 

Participate and contribute to new business efforts on behalf of the media department through media plans and pitch participation. 

Thorough understanding of all digital acquisition models: CPA, CPC, CPM, etc. Proficient in measurement of digital and traditional media measurements for integrated campaigns. Computer skills: MS Word, Excel, and PowerPoint. Familiarity with online/offline research tools and Media Buying software and tools.

Qualifications/Experience:

• 5+ years media planning and buying experience, including traditional and digital media
• BA Degree in Advertising, Marketing, Communications, or equivalent experience.
• Pass a standard background check and sign NDA documents as required.
• Agency experience where you worked directly with agency teams and clients. 

How to Apply

Job Types: Full-Time.

441 total views, 0 today

Apply for this Job