Full-Time Digital Marketing Specialist
Job Description
Zylo is the leading SaaS management provider for the enterprise. With cloud investment soaring and decentralized SaaS spend proliferating, enterprises struggle to effectively manage their subscription software. Zylo discovers all SaaS purchased by the business: Overall spend, utilization, renewals, and more are visible in one SaaS system of record. By overcoming the challenges of modern IT leaders and adapting to the needs of its users, with Zylo, IT can manage, measure, and govern their SaaS investment from a central location and empower business leaders to manage their cornerstone apps.
Overview:
Zylo is looking for a data-obsessed Digital Marketing Specialist to support email and virtual marketing campaigns. Reporting to our Senior Demand Generation Manager, you will be supporting and advancing our Go-To-Market (GTM) strategies.
What you will do:
- Manage and optimize paid search and social channels
- Create and optimize email marketing campaigns
- Create and optimize landing pages to increase conversion
- Support digital marketing optimization with data analysis and insights
- Support field and virtual events with digital marketing campaigns
What you will need:
- 2-4 years of general digital marketing experience for a B2B product
- Experience with paid search, social, or email marketing optimization
- Self-starter with experience working remotely or in a hybrid environment
- Excellent communication and collaboration skills
- Writing assignments will be used to assess writing skills and style
Nice to have:
- Experience with marketing automation tools (Pardot, Salesforce, Marketo, Hubspot, etc) is a big plus.
- Experience with Web Content Management Systems, HTML, and/or Adobe Creative Cloud
- SaaS Marketing for B2B product
- Location preference: Eastern or Central Time zone preferred.
Zylo is an equal opportunity employer, and we value diversity at our company. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
How to Apply
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